How to get views on TikTok - 10 tips

If you have already opened TikTok and scrolled a bit in the application, you have probably asked yourself”But how can we get so many views?”.

And the answer is simpler than it seems.

If everyone is talking so much about TikTok, it's because its algorithm has completely changed the situation. Here's how to tame it to get views on TikTok.

What counts as a TikTok view?

The first thing to get views on TikTok is to understand, at least in broad terms, how does the application work. You will indeed have difficulty creating views and setting up an effective communication strategy otherwise.

It's also good to know that on TikTok, The number of views does not depend directly on the number of subscribers one has This means that you can get hundreds of thousands of views with 0 subscribers, thanks to a unique algorithm!

The view counting system is also particular. As soon as the first 3 seconds of your video have been viewed, TikTok counts a new view. If the person scrolls next, the view is still counted, but that will necessarily lower your viewing time average. It is therefore necessary to capture and maintain the attention of users as much as possible.

How to get more views on TikTok videos

Despite all the hacks you can use, the most important thing is obviously the content itself. However, the design of your TikTok account and your posting habits can influence your performance on the app.

So how do you make views in 10 steps? 👇

1. Finding your target audience

We often talk about niche in marketing, and TikTok is no exception. When you Get started on TikTok, it is essential to target a theme and a niche in which you want to evolve. This will allow TikTok to tell you.”categorizing” and to distribute your content to people who are interested in this niche.

Targeting your audience will significantly help you generate more views in the long run. It is therefore essential to create content for the same target. Don't talk about cars one day and makeup the next. This will allow the algorithm to do its job properly and present your content to the corresponding profiles. You will thus benefit from a more qualified audience at the same time.

2. Optimize your profile

Before you even produce videos, your account itself needs to think intelligently so that users who stumble upon you understand who you are and what you can do for them.

To optimize your profile, we recommend that you follow these three steps:

• First of all, it is necessary to choose a username short and effective. A pseudo-memorable one that can be found across all platforms. So that your community can find you easily. Choose carefully, because the key is to keep it for the long term in order to remain consistent and not destabilize your already active audience.

• Names or keywords related to your brand are increasingly being typed into the application's search bar, like on Google or Bing. Adopt theThe right TikTok SEO strategy to use them as much as possible so that your account is better referenced.

• To assert your identity, opt for a distinctive and engaging profile photo. You will catch the eye with a unique and recognizable photo. For example, using a colored background can distinguish you from the more classic photos that the majority of users of the platform use.

• Also consider work on your description (or bio). If properly optimized, it allows you to arouse the viewer's curiosity to encourage them to dig into your account, by watching your existing videos for example.

From 1000 subscribers, you can also add a link to your website or any platform of your choice in order to convert your subscribers out of TikTok.

Here is a good concrete example:

3. Make native content

TikTok's production logics are relatively unique. There are the trends obviously which are mostly based on music and an action to be reproduced.

But beyond the trends, TikTok consumers are used to seeing some types of formats, and it is therefore important to produce videos that appear native so that they blend naturally into the feed.

To do this, of course, do not hesitate to spend time on TikTok yourself and to consume its content regularly.

Once you have grasped the logic of TikTok content, to produce native content in turn, feel free to use music and the hashtags offered by the platform.

But above all, if you want to produce native content, the easiest way is to produce everything from your phone, doing everything from TikTok. The application even allows you to do mounting, by making cuts, by adding written inserts and by adding music after shooting, etc.

You can also produce content called UGC (”User Generated Content“or “content created by users”). It is a format that allows you to remain authentic and spontaneous, it is very largely favored by the application's algorithm.

4. Bringing value

Beyond creating native content, you should always ask yourself the substance: what message are you sending, and above all, what do users get out of it after watching your video? In short, what worthiness you bring.

Your added value should be well-defined and noticeable in every video.

Sometimes it feels like TikTok is an absolute entertainment platform. But the educational niches are also extremely present on the application.

For example, @whatsupwolrd has a purely educational DNA displayed with his biography that states”Cultivate together”.

In another genre, @lamethodeantoine is an account for”Helping you break through” (on TikTok), as the creator mentions in the bio. It therefore produces educational content that aims to decipher TikTok and help its users become experts.

Note that the Value you produce can also be emotional : laughter, sadness, joy, etc.

But no matter what happens, you need to think about your content based on how your audience should react when they watch it. It is in fact these reactions that will generate interaction real on the platform.

5. Make a video at the right length

The leitmotif on TikTok is “every second counts.” You have to be as effective as possible on TikTok, because Maintain the attention of your audience is essential to achieve a good viewing rate for your video.

The more your audience watches the video in full, the more qualitative the video will be judged by TikTok. This will be even more the case if the video is watched multiple times.

6. Optimizing content for rewatch

The Rewatch, or the fact of viewing the same content more than once, is a very important virality criterion. The aim of TikTok is for users to stay on the platform as long as possible. A video that is watched several times goes in this direction.

Some hacks exist for Optimize Watchtime and the Rewatch percentage in order toincrease your chances of breaking through on TikTok.

7. Regularity to gain views

As with many social networks, on TikTok, the regularity is rewarded. Whether it's publishing one piece of content per day, or one every three days, you have to be consistent and maintain the same pace.

The more you are applied, the more the application will highlight your content in the “for you” thread. You will be so recommended to users, which sometimes extend beyond your target. It will boost your views. In addition, your subscribers will be more loyal to your account if you post regularly.

Set a pace that you know you can maintain over time, and increase gradually over time rather than the other way around! The ideal is to post one TikTok per day, but that is not always possible. On TikTok, quality takes precedence over quantity! Focus on videos that are thoughtful, built and designed to perform on the platform. And be lucid about your production capacities.

8. The advertising promotion of your content

To boost your visibility, you can of course sponsor your content so that they reach more audiences.

To do so, there is TikTok for Business.

Among other things, this platform offers you create advertising campaigns according to defined criteria: interests, age or even the language spoken by users.

It will help you achieve specific goals (for example generating traffic on a website, increasing the reputation of your account, etc.). The application will in fact give you access to metrics and will boost the reach of your content significantly. All this information will be used to better analyze and understand your audience.

The use of TikTok Ads Manager will also be useful for promoting your content in an advertising format.

9. Post your TikTok videos at the best time

Publishing regularly is good... But Publish at the right time, it's even better.

And the best time to publish your Tiktok is simply when your subscribers are the most active.

You can start by looking at your own stats (this is possible from 100 subscribers). There is nothing more effective than seeing when your target is most active on the application to optimize the exposure of your content.

To begin with, if your account has just been created, you can refer to basic statistics: aim for times when people are willing to consume on TikTok, rather after 6 pm.

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10. Cross-promote your videos on your other social networks

Do not hesitate to talk about your content on other platforms where you are present!

This can be an effective way to boost your TikTok videos using the communities you've created on other social networks.

For example, some videos can become Real. instagram. In this case, remember to always upload your creations without watermarks and with a good resolution. To do this, you can call on ssstiktok.io or else snaptik.app for example.

Bonus: Put a scroll stop

The scroll stop is a sentence or a catch element, lasting a few seconds that allows the viewer to be hooked. Before maintaining attention, you have to succeed in capturing it.

Due to a big competition of video content on the platform, you have to stand out so as not to be automatically scrolled. So you have to think about how to phishing the audience and make them want to continue watching.

Be patient and don't give up

Finally, TikTok is a powerful tool, but you still have to use it properly.

It's not enough to just surf a trend for content to work!

It is a social network that, like its colleagues, has subtleties and can prove to be temperamental. 🥴

Sometimes, we launch a concept that is predestined to be buzzing. But in the end, the performances are not up to par (and vice versa)!

If you have trouble Find the miracle recipe or if you are looking for a long-term boost, you can also use an agency that is expert in content creation and marketing on TikTok.