Communicating on TikTok: Advice and Strategy to Get Started

More and more brands have understood this now: TikTok is a marketing opportunity that should not be missed.

Users spend an average of 52 minutes per day on the app. 52 minutes therefore of “available brain time” Every day to promote your brand.

But to perform on TikTok, you have to Understand the codes and know how to reappropriate them.

First of all, you should know that the most important thing is to produce formats between 0 and 60 seconds in portrait mode. Relying on a Logic of Snack content Can also be very effective.

→ As a reminder: snack content is A short format that gets right to the point.

The strength of this social network is that it is easy to use, both for users and for content creators. The latter can in fact Produce their videos entirely from TikTok, which allows them to give free rein to their creativity, free from technical constraints.

So, there are A Great Diversity of Content and Niches (humor, travel, dance, sport, sport, beauty, cooking) that are fed with informative or entertaining formats.

The creative possibilities are therefore very varied! To Help You Find Your Voice, Here Is Our tips for communicating well on TikTok.

Setting up effective communication on TikTok

1. Create Videos That Stand Out

Being recognizable is a real marketing challenge, And TikTok is no exception. Creating a content strategy that stands out makes it possible to attract the attention of your target audience and to prevent your videos from drowning in their feeds.For you'without them being noticed.

Take the time to focus on creating content that is unique. But also think about Respect production logics Of TikTok, in particular by respecting The different video formats That exists on the app.

For example, some content creators have developed a DNA that is unique to them and that makes them easily identifiable. This is the case with @monsieurpof; who always uses the same tone and the same type of outfit in his videos.

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2. Interacting with your community

It is obviously important to communicate with your community, in order to maintain a certain form of proximity with it. By exchanging regularly with your community, you will be able to maintain a relationship, in particular thanks to Reviews, to duos Or at collages.

This will allow you toIncrease the engagement of your community Over the long term. Indeed, it is preferable to have a small and very committed community rather than a large community that is not very loyal.

The TikTok algorithm Take into account User interactions On your videos, to determine the reach with which they will be broadcast. An engaged audience can therefore really make a difference.
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3. Post content regularly

On TikTok, it's also crucial to post content on a regular basis, so that Your community remembers you.

Above All, Publishing Regularly Tells The Algorithm That You Are A regular and assiduous creator. However, social networks always reward the attendance and regularity of their users.

Once you've found what type of content works for your audience, take the opportunity to publish as many videos as possible. Also, do it on the same days all the time. The algorithm is able to analyze your publishing habits and to value your consistency and regularity. Choose publication days And stick to it!

4. Tell a story

The Storytelling is very powerful on TikTok. Telling a story helps keep your audience's attention and So Asures You a Good Watch Time. However, the average viewing time is very important for the algorithm.

More users Watch your entire video, More TikTok will be likely to reshare it to more people.

5. Be authentic

TikTok is a social network that values authenticity enormously. Creating highly polished content works well on Instagram, while on TikTok, we prefer More natural communication.

Stay spontaneous in the way you shoot your videos. This will allow you to Stay Close to Formats That users are used to see on the platform.

6. Participate in trends by adapting them to your universe or that of your brand

To be able to participate in trends and challenges, you must do Constant monitoring of hashtags, music, and content published on TikTok.

But above all, you need to know Adapt this trend to your niche and your universe. The aim is to adapt the trend to your communication strategy and the type of content you publish on your account. This will ensure that you remain consistent and bring value to your audience.

7. Prioritize Entertainment

Entertainment is still the most popular type of content on TikTok. Succeed in Entertaining Your Audience can therefore prove to be very profitable.

The idea is to stay in your niche, but to agree to treat your topics in an entertaining way in order to appeal to your audience. Anecdotes, For example, are both entertaining while using this storytelling logic that of course works!

8. Humanize your communication

TikTok's offer is so unique:”Don't make ads, make TikTok ”.

Indeed, marketing campaigns on the platform are necessarily limited in time, while Tiktok, on the other hand, lasts.

This platform is an opportunity for you to Change the codes and Tell your brand story directly to your audience.

TikTok content creators are used to be spontaneous and authentic with their community. This social network is A real platform for personal expression, Where creative collaboration (between creators and brands in particular) is facilitated.

If you want to be inspired by brands that Humanize Their Communication Very Well On TikTok, we let you discover these Examples of brands that have made their mark on the app.
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9. Offer high value-added content

On TikTok, the most important thing is to deliver value to your audience. It is indeed essential to have a real perceived added value, since it is precisely this added value that Generates engagement and subscriptions.

For each Tiktok you post, you need to ask yourself: What Does My Audience Get Out of It?
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10. Collaborate with content creators

You can also use content creators who work in the same niche as you. The advantage is that they already have gGenerated Qualified Audience Traction for your sector. They will thus be able to redirect it to your account, or your commercial site as part of a marketing campaign.

Some companies go so far as to use content creators to produce TikTok videos ofdirectly to their brand account. It's a way to make sure that the content is well suited to their audience.

You can use the Creator Marketplace From TikTok for Business for Identify the content creator That is made for you.
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11. Tiktok's native tools test

To Grow on TikTok, You Need Try its native tools. The application is well done, and you should therefore not hesitate to make the most of it.

For example, you can Explore Trending Music, the popular filters, and all the video creation features available.

Simply click on the small “+” at the bottom middle of the screen to Open the video creation section. At the bottom right of this interface, you will see the filters that are available. And at the top, you can access the music.
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Once you've captured your video, you can also see how to “Adjust Clips”, Add “Captions”, and “Add Text” via the various elements available on the right.

Test as many features as possible, This will allow you to diversify your content!
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12. Use analytics data

TikTok provides Very Accurate Data On the performance of each of the videos you produce. It is A wealth of information That you absolutely need to study, for your content strategy. Analyze what worked best for you and apply it.

Test, analyze, and replicate!

You Must Never Stop Test New Things : it is the key to communicating well on TikTok. So you should always try to innovate and challenge yourself!

On the other hand, An overly institutional tone must be avoided, overly polished videos, or a marketing campaign with an advertising angle (like on TV). These are not formats that users are used to seeing on TikTok. These communication formats are therefore unlikely to be effective, although they often require more production time.

It is better Test & Learn We formats that don't take a lot of time, but look authentic.

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What types of content are on TikTok?

If Vertical Video Reigns on TikTok, It Still Exists multiple formats To communicate:

• Videos about your brand and products

You have to find a very natural and fun tone to be able to fit naturally into the video stream. Since institutional communications don't work on TikTok, you need to Find the right balance between the two. 

The Choice of Music Also plays an important role, you should choose music that is relevant to your brand/content while being used regularly by other content creators.

• The challenges

Every week, Challenges of All Kinds Are offered to TikTok users. Some are becoming very popular and enticing users to share their own videos.

You have to participate in this kind of content. You Can Even Go As Far As Launch challenges yourself. This will allow you to increase your visibility, and potentially to involve users in the creation of content related to your brand. ‍

• The Duos with the Creators

The principle of duos is to echo an existing video by copying the spirit of it. The viral effect can be global, and you have to follow the trends day by day to identify the videos that are rising.

In addition, on TikTok, there is A lot of content categories :

• Humor : TikTok's humorous videos rely heavily on audio.
• The Gaming : gaming videos are very popular with young audiences. For example, there are excerpts from Fornite, GTA, Apex, and many other popular games.
• Beauty/fashion : makeup tutorials or videos are extremely popular on the platform. The hauls and outfits of the day are also very popular.
• Educational content : the hashtag #TikTokacademie remains very important on the platform. Many content creators choose to educate their audience on a wide variety of topics.

The list is not exhaustive, there are A lot of possibilities on TikTok and you just need to do a little bit of research on your niche to find out!

You just have to keep in mind that the TikToks that are performing are eGenerally Native : that is to say adapted to the platform, while providing value. Often, it turns out that they are following a trend or using a production logic known on TikTok.

The Importance of Music

TikTok is quite difficult to imagine without sound. The majority of formats are built with music on which the logic of the video is based.

The choice of music is therefore essential on TikTok, Whether in the foreground or in the background. It's the best way for you to reach a wider audience. It just needs to be related to your content, as this will give an instantly native dimension to your video.

Integrate your music on TikTok

The challenges are created according to the latest trends. For example, Wejdene became known, because one of his music exploded on TikTok.

LThe Power of Musical Challenges so considerable. You can even earn money via Qeels, by participating in challenges on TikTok.

What offers you challenges in which you can participate. For example, for the sound of Gambino the MG (ft. Tiakola), you can win between €150 and €250. It's time to get started and enjoy a new way of Make money with TikTok.

How much does it cost to communicate on TikTok?

To communicate on TikTok,Above all, it takes a lot of time. And in a way, time is money.

We're going to have to Find the q niche strategyThat's right for you, and that may take a while.

You will also need to understand why this or that content works or does not work. This A/B testing method Allows you to see what your audience likes the most, and therefore to assess the best strategy for your brand. And it's a method that doesn't necessarily require a budget, if you have good expertise on TikTok internally.

On the other hand, if TikTok seems to you to be Another world, You may waste a lot of time and energy testing different types of content.

To launch your account, it may therefore be interesting to be accompanied by our agency, which masters the codes of the platform and will be able to help you break through on TikTok.