9 tips to gain followers on TikTok

You have published your first videos and you are not able to gain followers on TikTok ? Did the idea of buying followers cross your mind? 😱

Don't even think about it!

With more than 1 billion active users on the application in 2022, you have every chance to create a large subscriber bases without taking out your wallet.

But you are probably wondering how your account can be visible on the social network? Even better, you are looking for the best tips for Make you want to subscribe to your profile ?

Today, we deliver 9 concrete and unstoppable tips to help you gain followers and build your reputation on TikTok.

What you need to know:

The majority of TikTok influencers in France have between 1,000 and 5,000 subscribers. Only 4.04% of influencers have more than 100,000 subscribers and can set up paid collaborations with brands (HypeAuditor).

These numbers are constantly increasing and the number of content creators is increasing day by day, making the competition more and more fierce. Si You want to get started on TikTok, It's a good time!

1. Post TikTok videos regularly

As with most social networks, Post content regularly is the key to growing your number of followers on TikTok.

It's common sense when you think about it: human beings will always tend to be more attached to someone reliable and whom he sees daily rather than someone who makes appearances whenever they want.

It is recommended to post at least once a day, every day, to acquire subscribers. It may seem like a lot but honestly, you can never post too much on social media.

The only exception to the rule is for creators who make long-form video content. In this case, you can only post 2 or 3 times per week.

But these are only recommendations. When you Get started on TikTok, Give priority to regularity the number of videos posted to your account.

However, there is no question of do quantity without thinking about quality. Indeed, to gain followers on TikTok, the trick of posting regularly is not enough. Your videos should be fun to watch and integrate well with the app's native content.

2. Find your niche to attract qualified subscribers

As tempting as the idea of being liked by everyone on TikTok is, it's much more realistic to find a niche and to stick to it.

Think to the type of subscribers you want to attract on your profile and make your videos with them in mind.

To find your niche, you can combine 2 or 3 topics that you are passionate about. Another option is to choose an aspect of one of your passions that has not yet been addressed on the platform. For example, there are countless female designers talking about fashion on TikTok. But have you seen fashion videos for women taller than 1.80m? This is a niche to be exploited. 😄

If you regularly post awesome TikToks about fashion, such as try-ons or hauls, you will gain subscribers who love fashion even if they're not 1.80m tall.

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‍ A good example is the TikTok account of Denise Mercedes and Maria Castellanos. We immediately understand on their videos that they want to show that fashion is not about size. They even created the hashtag #StyleNotSize, where they duplicate the same outfits to promote a positive body message. They have more than 367.9M views on their hashtag at the time of writing!

3. Stand out to make your community grow

At first glance, this advice may seem stupid, but it is essential to be creative to stand out on TikTok.

Don't post what everyone else is posting. Think about how you can bring something new to your niche and to your followers.

Communicate on TikTok with funny, inspiring, educational videos... Videos that are so fun to watch that users will want to share them with their friends.

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4. Identify trends and realize them quickly

While it is fashionable to be creative and try to set trends, you should also not deprive yourself of replicating them. And for good reason, Following trends is a great way to get noticed on TikTok.

Identify emerging trends and create content as quickly as possible. The sooner your video featuring the trend is released, the more likely you are toIt's going viral.

How do I find trends? Take a stroll on the ForYou page and above all, look at the challenges put forward by Tiktok on the Discover page. Trends may involve the use of a song, visual effects, or lip-sync. Stay on top of emerging trends and get ready to get in on the dance!‍

5. Be spontaneous, be yourself

To get followers on TikTok, your content shouldn't be just about what everyone finds inspiring or funny. It has to be authentic. What do you personally find inspiring or funny? Share it with the world, even if you haven't seen other creators do it.

If you want to be recognized on the social network, Don't be afraid to share your opinions and your views, even if they are not popular opinions. You will always find people who agree with you. And probably much more than you think.

Get inspired by other TikTokers, but by staying true to yourself and to your personality.

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6. Accept that not everyone likes your content

Being famous on TikTok doesn't mean everyone is going to like you: no one can agree. Some users won't like your content and won't be shy to tell you. That's not necessarily a bad thing: haters create a lot of engagement!

Assume that if someone disagrees with you, it is always good to listen to it. If a user is mean or insulting, you can choose to ignore them or block them.

But you can also adopt a very effective technique which consists in Reply to a comment hated by a TikTok. Many content creators have gained a lot of subscribers thanks to this technique.

7. Connect with other TikTokers

A lot of TikTokers aim to become famous, but not everyone sees it as a competition.

On the contrary, mutual aid will take you further than rivalry. Indeed, by interacting with other content creators, liking their TikToks, leaving comments, and sending messages, you can forge friendships or collaboration opportunities.‍

And nothing like the collaborations between TikTokers to expand their community! The Duo feature is particularly well suited to this exercise since it allows you to react to the TikTok of the creator of your choice. For example, you can respond to a challenge launched by a creator!

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8. Collaborate with brands

No listing for Make it on TikTok would not be complete without this advice...

You don't know what a collaboration with a brand is ? It's simply when a brand hires a content creator (like a TikTok influencer) to create branded content for them.

You have certainly already seen photos and videos of influencers recommending a brand's products. This content was most likely sponsored by the brand in question. In addition, an influencer is required to explicitly mention it to their community when content is sponsored.

Collaborations with brands make it possible to produce better quality content since you get paid. And so to gain more subscribers: it's a win-win!

The Sleeq agency had the pleasure of launching a campaign around the fun and friendly TopTen party game for Asmodee Group. We activated the influencer Remy David, who made (again) a very fun role-playing game for us! 😂

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9. Get TikTok support

All TikTokers who want to become famous should know the TikTok Creator Fund. This TikTok initiative allows Pay influencers for their videos.

You can apply for the TikTok Fund in your account settings (see official instructions).

However, there are eligibility requirements. You need to:

• live in the United States, United Kingdom, France, France, France, Germany, Spain, or Italy;
• be at least 18 years of age;
• have at least 10,000 subscribers;
• Have at least 100,000 views on your videos in the last 30 days
• have an account that respects the rules of the TikTok community and the terms of use of the platform.

So will you be the next TikTok star? 🌟