How to become a UGC TikTok content creator in 2023

UGC is much more than just a trend, it is a revolution in the world of social media marketing.

On TikTok, brands understood the importance of using the user generated content, Which is defined as organically created content and more natively by subscribers or consumers — which is then shared on the brand's own TikTok account.

Imagine being able to create content for your favorite brands while growing your community and making money? TikTok is surely the best platform for become a UGC content creator.

In this article, we are going to guide you step by step to become a successful UGC content creator on TikTok and get noticed by the numerous brands present on the platform. You'll learn why brands are interested in collaborating with these creators and how much revenue you can earn.

What is a TikTok UGC creator?

A creator of UGC is a TikTok user who specializes in creating brand content (user generated content). Most of the UGC videos you see on the platform are not necessarily monetized. Indeed, the vast majority of TikTok users naturally share their opinion on a product they have tested, without expecting anything more from brands than a comment or a sharing of their video.

However, as brands began to understand the value of capitalizing on this organic content, more and more creators of “professional” UGC, that is, earning money from their content, have emerged.

How to become a UGC creator on TikTok

Being a UGC creator, as opposed to a traditional influencer, has a lot of benefits. Indeed, you do not need to have a strong reputation for start making money. Since the videos you create are posted to a brand's account rather than your own, The quality of your posts is more important than the size of your audience.

To start your UGC creator journey, it's essential to develop your content creation skills. Keep in mind that even if UGC can be a spontaneous and natural type of content, it must still have a quality or even “professional” guarantee. To help you with this process, we've developed six key steps to become a successful UGC creator.

Step 1: Get inspired by other creators

It's the same advice we give to brands that want to break through on TikTok. The first step is always to consume as much content as possible to get inspired by what works.

Don't just scroll your “For You” page or watch all the UGC videos shared by your favorite brands. Really take the time toEvaluate each piece of content to identify similarities, the characteristics that make a designer stand out.

The idea is not to imitate what others do. But of Understand what brands and their community are looking for in terms of UGC. Then to adapt this formula to your niche, your personality and your universe on TikTok.

Step 2: Identify brands you want to collaborate with

Before you start creating UGC, make a list of brands you'd like to work with. The best strategy is to specialize in a niche that you are really passionate about, such as fashion, beauty, travel, sport or new technologies.

The content you will share will be all the more interesting for your community as for partner brands. The connection you have with the brand and its products will indeed be more authentic. But that is precisely what Creates commitment and that attracts businesses.

Step 3: Practice creating content

All you have to do is produce your type of content. Your first post may not be the best, but don't stop producing unique content and hone your technique. Explore the best ways to create content; camera angles, transitions, and media effects such as overlaid text and audio tracks. It's simple, on TikTok, authenticity is king. Don't try to create perfect videos and formats. Be yourself and enjoy posting content on your account. This is the key to stand out on the platform!

Step 4: Start looking for opportunities

Once you are more comfortable producing your UGC videos, all you have to do is find your future customers. If you want to become a recognized UGC creator, you need to be proactive, especially to get your first collaborations. To increase your chances, select and contact the brands you want to collaborate with. Don't wait for them to come and contact you by DM themselves.

Finally, there are numerous platforms specialized in UGC to find partnership opportunities. For example, you can register on marketplaces of UGC TikTok creators like Trend, Influee or Insense.

Don't hesitate either to use an agency like Sleeq to help you develop your career and realize your first experiences as a UGC creator.

Can you make money being a UGC content creator?

As with influencer marketing, the revenue you can earn by sharing UGC content can range from a few tens of euros per month to several thousand. Plus, not all creators are at the same stage in their careers, which means they don't all make the same amount of money.

More often than not, when you're starting out as a UGC creator, your TikTok activity will act as source of additional income. But as you gain more visibility on the platform, it can quickly become your full-time job!

Why are brands collaborating with the creators of UGC TikTok?

If we see more and more creators specializing in UGC on TikTok, it's because brands are in high demand for this type of content to feed their marketing strategy on the platform.

Indeed, UGC has many advantages for them. It is important to be aware of this because it is by understanding what brands are looking for that you can start earning from:

• More profitable than an influence campaign: Collaborating with influencers with several hundreds of thousands (or even millions of subscribers) costs brands more than “user generated content”;

• There's no need to create organic content internally: Content creation is a time-consuming process, especially for brands that aren't yet familiar with TikTok's codes. The best option for them is to outsource their content creation to users who are experts in this field.
• Builds trust: UGC content is a great tool for establishing a relationship of trust with the TikTok community since it is close to word of mouth.
• Boosting sales : UGC is also a great way for businesses to boost their sales. According to a study, brands that incorporate UGC into their marketing strategy see on average an increase of 161% of their conversion rate.

Brands that work with UGC creators include: Airbnb which regularly shares travel vlogs from users of its platform.

Estée Lauder also launched a challenge to the creators of UGC via the hashtag #NightDoneRight to highlight their flagship product; Night Advanced Repair.

Create content and make money!

The social media platform offers a lot of opportunities for users to generate revenue. The most interesting thing is to produce UGC TikTok content, since it is the main marketing lever that brands exploit on the social network.

To become a creator of UGC on TikTok, there is no secret.

Continue to create and produce quality videos and look for new opportunities by going to meet the brands that interest you! You can earn additional income, or even make it your career.