How do I sell on TikTok?

TikTok has completely revolutionized the way we consume... Not just the content, but also the products.

With its authentic and spontaneous content, its personalized algorithm, its search engine that competes with Google and the integration of Shopify, the TikTok application is indeed increasingly used to discover new products on TikTok and guide our purchase decisions.

To be convinced of this, all you have to do is explore the famous hashtag #TikTokMadeMeBuylt. 

If your brand is not yet exploiting the potential of the platform, now is a good time to open a TikTok account. Sharing videos about your products, promoting through advertising on TikTok, but also recommending creators and influencers, can literally make your sales explode.

To do your best, here is our tips for selling on TikTok!

Why sell on TikTok?

In 2023, TikTok is”The Place to Be”.

Since 2020, the social network has established itself as the epicenter of culture. This is where new content creation trends emerge - such as music, challenges, cooking recipes, verbal expressions, clothing styles, etc. It all starts on TikTok. 

But that is not the only reason.

If the application has become such a powerful marketing weapon, It is because it has been able to federate more than 1 billion active users, with a retention and engagement rate that exceeds 95 minutes per day and 26 hours per month per TikTok user.

One of the strengths of the platform is also its content. After a decade of meticulous and meticulously staged format, the TikTok application has paved the way for authentic style, with a tone and formats that are more spontaneous than onother social networks like Instagram and YouTube. This creates a different way of communicating between TikTok users, and it even creates real proximity between a brand and its audience. So it is not surprising to note that 67% of users say that ads on TikTok get more of their attention than on other platforms.

Today, in An attention economy, the TikTok application is the big winner in monopolizing that of its users thanks to its hypnotic power. In other words, all brands can Make it on TikTok and make their sales explode, especially if they use this marketing tool with optimal understanding.

TikTok trends = out of stock

The consequence of this explosive marketing cocktail is that“A product that goes viral on TikTok is going to snatch up in stores. There are countless success stories on the platform that have turned into out of stock, in all niches.

Take the very popular TikTok product as an example: Peter Thomas Roth's eye cream. The creator @Trinidad1967 had the idea of creating a video without filters, where she shows the (almost) instantaneous benefits of the product on her dark circles. His video quickly went viral on the platform and overnight the product was no longer available in stores.

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Another iconic example of TikTok's strength: feta. After the publication of her video, Finnish food designer Jenni Häyrinen never imagined causing Greek cheese to break out in all grocery stores in her country. And when its recipe went around the world, it was not short of a buzzer in the United States, where similar shortages were observed in American businesses.

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The possibilities of reach a very large and, above all, engaged audience on TikTok are unlimited. The algorithm does not recommend videos based on your number of subscribers, but on your ability to generate engagement, literally anyone can go viral and generate sales.

How do I sell on TikTok?

We're not going to go back to The B.A. BA to open a TikTok account for his brand. For more information on how to get started on the platform, feel free to consult our complete guide !

So let's assume that you already have one foot in the social network and that all you have to do is activate the right levers to sell on TikTok. Here are the best opportunities that the platform offers to highlight your products and significantly boost your sales.

1. Start creating content

Selling on TikTok simply starts with create a type of content on the platform. The key as a brand on TikTok is to respect the social network's native codes and to fully understand what its users are looking for on TikTok.

Focus on creating'a community content and not promotional content. The idea is therefore to entertain your audience (for example by following the latest trends) while providing real added value. Present your product, put it in a real situation and clearly show the benefits that your future customers can derive from it.

Once you find your way, the algorithmic process will start to extend the reach of your content to a wider audience, you can even launch your own challenges and create a unique hashtag for your brand or flagship product.

2. Set up access to Shopify

If you want to generate sales on the platform, it is absolutely essential to set up your Shopify access. This feature will allow you to share a link directly to the product you're featuring in your TikTok videos.

Users will therefore be able to buy your product directly on TikTok, without having to leave the application. The path between your content and the act of purchase is therefore as short and as intuitive as possible. Your TikTok views will be more easily converted into sales!

3. Take advantage of the potential of hashtags

TikTok hashtags are an absolutely crucial tool for your conversion strategy on the app. They are the ones who allow the TikTok algorithm to understand the content of your videos, and therefore to broadcast it to the right audience.

But they're also used to list your content and make it easier for users to search on TikTok. This will make it easier for your potential customers to come across your video content when they are looking for a certain type of products on the social network.

4. Collaborate with users and influencers on TikTok

TikTok's strike force is the collaborative nature of its content. To boost the reach of your videos, you can indeed collaborate with other creators, starting with influencers or content creators in your niche.

In addition to having succeeded in federating a large audience, influencers on TikTok have above all the trust of their subscribers To whom they recommend the products they have tested and appreciated.

But an equally powerful strategy for selling on TikTok is to encourage user-generated content about your brand. This is called UGC (for User Generated Content). To understand how this works and how this type of content can help you gain notoriety and boost your sales, check out our complete guide !

5. Promote your content on TikTok

Even though creating native content that goes viral organically is already very effective for selling on TikTok, the platform also offers you useful features to boost your video and promote it to a qualified audience.

The option TikTok Promote (available in the “Creation Tools” tab of your account) allows you to'increase the reach of a particular video. You can choose the objective you want to aim for. If your goal is to sell on TikTok, we recommend that you opt for the “More visits to my website” objective.

Then all you have to do is add the URL of your online store and create a CTA (Call to action) to encourage TikTok users to go there. The TikTok algorithm will automatically select the audience to broadcast your content to (but you can also personalize your audience).

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Use TikTok to maximize sales

Using the social network to market your business opens up a whole new opportunity for you — younger potential consumers and a new way to sell your product to them. If you want to increase sales and get the most out of the app, remember to approach the platform with this audience in mind.

So don't miss out on this growing opportunity and get the sales results you want by implementing a marketing strategy on TikTok today. If you want to know more about how we can help your brand grow on the platform, contact us.