TikTok hashtags: how do you use them?

Now that the TikTok application has established itself as a content platform that can compete with Google for online searches, it is more important than ever to Understand how hashtags work

In fact, TikTok adopts a new SEO strategy (organic referencing) that impacts both how users consume content and how creators position themselves. However, hashtags play a major role in this SEO strategy: they serve as Keyword to your TikTok video.

In addition, using the right hashtags is essential for stand out on the social network and develop your account. It's a great way toincrease your reach and draw attention to yourself, in the short and long term.

In this article, we therefore explain to you Everything you need to know about TikTok hashtags.

What you need to know about hashtags on TikTok

What is a hashtag on TikTok?

They are found under the hash symbol (#) on the social network TikTok. Hashtags are generally composed of one word, or a group of words. These tags are most often positioned in the caption of video posts. They need to be added to the description section before they are published.

Attention, the application only allows 100 characters per TikTok hashtag. So you have to select them carefully!

These TikTok hashtags allow you toidentify the subject or theme of a publication. Users can then search for hashtags to find specific pieces of content.

You certainly already know some on social networks such as Instagram or Twitter. Well know that the hashtags on TikTok work essentially the same way!

Content creators are also used to using a hashtag (or several) to qualify their content and offer it a better reach.

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Why are hashtags important on TikTok?

After several scrolls, you might think that hashtags don't seem that important on the app.

Nevertheless, good use of TikTok hashtags offers numerous advantages.

• They organize the videos and facilitate their visibility. With the disappearance of the Discover tab, TikTok hashtags are the main way to discover content on the platform.

• They help the TikTok algorithm to rank videos. Lors of the publication of your video on the platform, theTikTok algorithm analyzes all the information present, including written information, including these tags. This allows the algorithm to identify and categorize your content and deliver it to relevant accounts based on their activity and interaction. Result? You will simply have more visibility and therefore increase your engagement or conversion rate.

• They drive interactions and engagement on TikTok. Whether through a challenge or an advertising campaign, hashtags are essential to develop your account and increase your number of followers. Creating your own brand hashtag will also allow you to assert your digital presence and give a unique DNA to your activity or marketing campaign.

5 TikTok Hashtag Types

When you open the app, you'll see one or more hashtags for each TikTok video.

If you don't understand how these hashtags work, don't worry!

Below you will find the different hashtag categories To discover on TikTok:

1. Branded hashtags

Brand hashtags are tags created by businesses to promote themselves and their products. They can be used to engage and build relationships with your community.

For example:

• #LiveInLevis (Levi's)
• #Interviewdomac (McDonald's)
• #Doublewear (Estee Lauder)

You can create a hashtag for commercial purposes. For example, a brand can invite its subscribers to use a hashtag to make a video presenting its products. You can usually find a brand's hashtag in their TikTok bio (see below).

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TikTok hashtags are searchable. That is, each video tagged with a brand hashtag is visible to all users of the platform. For your business, it's one of the easiest ways to boost content generation by TikTok users (also called UGC content).

2. Product-centric hashtags

Product-centric hashtags are used to highlight reviews, recommendations, and product discoveries. Indeed, the application relies on the authenticity of content creators who can easily recommend products as they would recommend to a friend.

Here are a few examples:

• #TikTokMadeMeBuyIt
• #AmazonFinds

3. Community hashtags

Community hashtags are used to identify specific groups or consumers on TikTok.

There is a very large and varied quantity ranging from #booktok to #MomOfTok through #Skincare101.

These hashtags are a great way to get known to an already identified audience that consumes content from your niche. TikTok also indicates that hashtag categorization is on the rise, because the communities on the platform are growing.

4. Sponsored hashtags

Sponsored hashtags are exploited for advertising campaigns. CThis includes challenges, contests, and promotions (accessible only to consumers who use them).

Brands promote their product or service with a TikTok hashtag to generate content for consumers. So it's a faster way to create a real buzz on TikTok.

Recently, we find in the TikTok feed a campaign launched by the brand new feature”StemDrop Mixer“from Samsung. The challenge is for participants to share their own version of the new song composed by Max Martin, Savan Kotecha and Ali Payami with the Samsung Galaxy Z Flip4.

5. General hashtags

General hashtags are non-specific words or groups of words that can be used to tag a TikTok video.

#Recettefacile is for example a tag widely used by the TikTok community for quick cooking inspiration.

Consider putting this kind of tag for the long-term referencing of your content. It would be interesting for your business to use them, as if you were typing a query into the Google search engine.

Although they are broad and do not necessarily allow a video to perform, these tags are still very useful for TikTok consumers to find videos on a particular subject.

Top TikTok hashtags in 2022

A useful tactic is to use the specialized and relevant TikTok hashtag for your brand with the best TikTok hashtag (or several) to get more exposure.

Here is the ranking:

1. #fyp
2. #tiktok
3. #foryoupage
4. #viralvideos
5. #funnyvideos
6. #duet
7. #trending
8. #love
9. #memes
10. #cute
11. #comedy
12. #followme
13. #repost
14. #savagechallenge
15. #tiktokchallenge
16. #new
17. #music
18. #recipe
19. #workout
20. #artist

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5 key tips for your hashtag strategy

Here are some tips that shouldn't be overlooked for content creators or brands who want to: boost the visibility of their content thanks to TikTok hashtags:

1. How many hashtags should you use?

Since the description part in which the tags are filled in can only contain a limited number of characters, two to three hashtags seem optimal.

So we need theChoose them intelligently in relation to your industry, your target audience and the trends of the platform. For your hashtag search, we invite you to help yourself from the site. Hashtag Expert.

2. What about #PourToi?

#PourToi or #ForYou is naturally overloaded with content of all kinds, because many creators think that it can bring them visibility. In this case, using a trending hashtag doesn't guarantee going viral. Moreover, TikTok never assured that this technique worked.

3. Popular hashtag or niche hashtag?

It would be better to identify hashtags that have a real connection with your niche and your video content. But before that, ask yourself what your target community is targeting may be required to search on the app. To give you ideas, open the social network and go to the “For You” tab.

4. How do I create my TikTok hashtag?

Some brands simply choose to turn their name into a hashtag. But we recommend that yoube a bit more creative and to launch tags in the form of a slogan linked to your niche. This will make your audience want to use it more.

5. How do I track the performance of my hashtag?

Follow The analytics of your hashtag to find out if it was more viral than another. Pay particular attention to the number of views it generates.

Why should your brand use hashtags?

Creating your own trending hashtag is an effective marketing method available to brands on TikTok.

Obviously, don't expect a hashtag to make your content viral. A more realistic goal is to interact with your target audience and generate engagement loud enough for your content to become trending.

But you need to make sure that the content created Respect the codes and be native to TikTok so that the viewers you attract stay engaged.

Your TikTok hashtag strategy is a step in a funnel that ultimately leads to sales, but also to brand awareness and loyalty.

Remember: social networks were designed to facilitate the conversation between your brand and its community, and not a monologue.

Exploiting the performance of a good hashtag

The hashtag is a win-win tool on TikTok.

It is essential to understand its functionalities in order to use them properly.

Having a hashtag strategy is therefore not negligible. In fact, simply relying on popular hashtags is not always the best option. It will allow you to'increase the reach of your content and to improve your performance.

It would therefore be a shame to deprive yourself of it!

However, understanding the usefulness of hashtags is only one step in increasing your presence on TikTok. What's next? Find influencers and content creators to promote your brand using these same tags.

If you are looking for a way to develop your brand on TikTok, our experts will be happy to help you! 🚀