TikTok Analytics - Practical Guide

TikTok analytics can help you considerably improve your performance... As long as they are used correctly.

With so many social interactions and engagement on the platform's video content, there are obviously many stats to be analyzed: number of followers, likes, comments, shares.

But the tool TikTok analytics goes further: it allows you to measure weekly and monthly growth, the total time spent playing each video, the average watch time, and much more.

So TikTok analytics give you access to all the stats of your account, it is a very powerful tool for a brand on TikTok.

Each brand account on the app has the potential to reach a large audience, which is why it is essential to know analyze this data. With daily monitoring, you will be able to understand what works best for your profile and to distinguish yourself among your competitors.

If you come from Get started on TikTok as a brand, you should know that competition is developing aggressively. It is therefore essential for your business to maintain its credibility and to have a thorough overview of its performance.

So let's dive right now into this detailed guide to TikTok Analytics.

How can I access TikTok analytics?

TikTok analytics data is only viewable for “creator” or “company” Pro accounts (which you can change at any time in your TikTok account settings).

On mobile:

1. Go to your profile.
2. Click on the three small lines at the top right of your account.
3. Open the “tools for creators” or “tools for businesses” tab
4. From there, select”analytical data”.

On a computer:

1. Sign in to TikTok
2. Hover over your profile photo in the top right corner.
3. Click on”Show analytics data”.

Everything you need to know about TikTok analytics

TikTok makes it easy to analyze your data by dividing them into 4 categories:

• Overview,
• Contents,
• Subscribers
• and LIVE.

Overview Analysis

See a summary of the metrics for your global TikTok account.

By default, TikTok gives you an overview of your performances of the past week (last 7 days). However, you can select different durations: 7 days, 28 days, 60 days, or choose a custom date range.

On the other hand, you can never go back more than 2 months in the past. We advise you to check your statistics regularly, and to take screenshots of them in order to have optimal monitoring over the year.

The overview therefore allows you to have access to user engagement on your TikTok videos:

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For each video, TikTok shows you if these data are increasing or decreasing (by quantifying the increase or decrease as a percentage).

You can go further in the analysis of your commitment by clicking on the small arrow. You will then have access to graphs showing the fluctuations in your performance over time.

The overview also allows you to See exactly how many subscribers you have and how many of them you won or lost during the selected period.

Content analysis

Check out the Content tab to measure video performance.

This tab gives you access to published videos over the last 7 days, by displaying The number of views per video as well as the most trending content on your account.

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By clicking on one of your videos, you will access its detailed performances as well as data from the audience who watched it. This information is very important to optimize your formats.

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Trending videos have all have one thing in common: The views mostly come from the “For you” thread. In “Traffic Sources”, you can find out for each of your videos in which section of TikTok your video was viewed: For You, Subscriptions or Personal Profile.

Videos that have significant performances generally have traffic that Comes to 85% of the Pour Toi thread.

In fact, this means that the video received quite a lot of engagement for be redistributed to an audience who doesn't know you.

Subscriber analysis

Visit the Subscribers tab to learn more about your audience.

Beyond your growth or the subscriptions you've lost, the “Subscribers” tab provides you with valuable information about your community. In particular, you will have access to A breakdown of your followers by gender and will also know the parts of the world from which they are watching you. You can also see when your subscribers are most active on the app.

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Live analysis

Discover the statistics of your lives on TikTok.

This tab contains all relevant TikTok analytics on the live videos that you have hosted during the last week or month (7 or 28 days). These analyses include the number of subscribers, the time you spent live, and The remuneration you received via virtual gifts (in particular “diamonds”).

Why analyze this data on TikTok?

This analysis tool is free and can be very useful in helping you make your community grow and boost your engagement on the platform!

With this accurate data, you will also improve your content strategy. Your TikTok analytics will in fact allow you To identify the videos that did not work and the ones that were a hit.

And beyond the performance of your content, this information allows you to ensure that you are communicating to the right target. Information on your subscribers is indeed crucial, because if your account is performing but does not reach your target audience, it is a waste of time.

So you can Get to know your audience better and understand what brought it together. If necessary, you can adjust your strategy and finally reach the audience that interests you.

TikTok analytics will also help you stick with the formats that worked best to ensure sustainable growth on the platform.

Optimize your videos with TikTok Analytics

To sum up, there is no need to spend your days at analyze each of your TikTok data.

However, remember to do it regularly and to Thoroughly push your analysis to better understand the engagement generated by your content and improve your next videos.

This is the key to Test and Learn, which consists in testing different content, analyzing their performance using data transmitted by TikTok, and then adjust your organic content strategy accordingly.

Undoubtedly, if you adapt your video content regularly according to the conclusions you draw from your TikTok analytics, growth will follow! 🚀