How does the TikTok algorithm work?

A big part of TikTok's success comes from its algorithm. Ultra accurate, It circulates videos according to the interests of users. It is a very detailed analysis of everyone's tastes that makes it possible to increase the visibility of content. But how do you effectively share your videos on the application?

The TikTok algorithm evolves and grows day by day and mastering it allows you to have a chance to perform on TikTok. Whether you are a content creator or a user, in this article you will find everything you need to know about the secrets of how the TikTok algorithm works in 2022.

Understand how the TikTok algorithm works

During Getting started on TikTok, you should know that the algorithm is at the very heart of the platform. The purpose of the application is simple: that you stay there without getting tired of swiping. The social network has therefore set up a well-established system to know you perfectly and make you addicted!

The critical importance of the For You page in the TikTok algorithm

The TikTok algorithm is a recommendation system Who dDetermine which videos will appear on page #ForYou, or #PourToi in French, the place where content goes viral.

You can certainly follow the content of your favorite accounts on the subscription page. But when you open the app, you'll immediately see a endless chain of fully personalized videos in your feed For You. ‍

The application starts by offering the account a selection of very popular videos verified by the moderators of the application.

Based on user preferences, theTikTok algorithm is gradually offering personalized content to the front page. Any type of content can therefore have the chance to be shared to a large audience, as long as it appeals to a specific community or a niche!

You will have understood it, the platform seeks to capture your attention and targets exactly what you like to watch (or even rewatch again and again).

On TikTok, the #ForYou page is therefore not the same for everyone. The videos that users watch can change over time based on their viewing preferences and even their current state of mind. Ce Infinite flow is powered by a recommendation system that provides each user with content that may be of interest to them..

But part of the magic of TikTok is that those same users may come across some of the same viral videos on its news feed.

But according to what criteria? TikTok has chosen to reveal part of it.‍

“A stream of videos tailored to your interests, making it easy to find content and creators you love... Powered by a recommendation system that provides each user with content that may be of interest to that particular user.”

Every action you do on TikTok is taken into account to personalize the content you will be exposed to. With each scroll or interaction, users unwittingly make machine learning. They help the algorithm to become “smarter” and to get to know them better.

Moreover, the platform allows generate trends and highlights the content that corresponds to it. So there is a card for creators to play.

You should know that the social networkHe always favors the relevance of the videos., and therefore takes little account of the number of subscribers of the creator. Even without any subscribers, you can quickly break through if you are regular in your posts.

You can appear on the Trend page because this is where the most popular creations are published and TikTok sometimes throws up a few challenges that might interest you.

The algorithm has also developed around its search functionality, which is used to find videos around a specific topic. With this new possibility SEO (Search Engine Optimization) on TikTok, users can search for content with high added value and socially validated by the platform community.

The criteria of the TikTok algorithm

How do you know what consumers are interested in these short videos? The platform has developed a system for Sort through the creations in free access.

First step: Respect for community rules

Once your video is posted to the app, TikTok's AI uses NLP (automatic language processing) to analyze your video content. It will analyze every part of your video, including audio, captions, and metadata (Hashtags) to better understand the content and context of videos.

The application may be in a position to know if this content will appeal to and who it is aimed at.

As a result of this analysis, the algorithm checks your content on its community rules and its safety regulations.

👉 To review TikTok's community and safety guidelines click hither.

Step Two: Data Collection

After its analyses and verifications, the content will be sent to a small audience group and, a valuation will take place based on how the sample of users reacted to this content. Each metric monitored has a possible associated score. TikTok makes its predictions to be able to boost your content to users and make recommendations on the #ForYou page.

Step Three: Performance Assessment

Transmitting your video to a representative sample of your audience allows the algorithm to Calculate different rates and metrics. This is called the “rating ratio.” Like a school test, the TikTok algorithm scores your content out of 30 points:

‍Review rate = 10 points (this is the rewatch rate)

Completion rate = 8 points (What percentage of the video has been watched. For example, if they watched half of the video, the ratio is 0.5. Good video content will be watched in its entirety. TikTok shows the video's analytics and the user can see, on average, how many seconds viewers watched compared to the length of the video. If the average is greater than the length, the video has been viewed multiple times, which favors the ratio.)

Shares (when viewers share a video with other users) = 6 points. Shares indeed allow your video to win new viewers and commitment.

‍Comments = 4 points (The more comments the better. If the comments include other tagged users, it will direct more users to the video, similar to sharing.)

I like = 2 points (It's the smallest commitment, but it counts.)

Source: Gitconnected ‍

Unlike other social media platforms (hello Facebook/Instagram) that rate higher followers, likes, and comments. The TikTok algorithm prioritizes the review rate by giving it 10 points, followed by the completion rate with 8 points, and so on.

If the overall score of your content is higher than average, the TikTok algorithm will push it to a larger audience that shares the same interests. This will have the effect ofIncrease your Reach considerably.

On the other hand, if the score is lower than the average, your video will disappear into the abyss.

If your content doesn't go viral in the first few days, don't give up. The cycle doesn't end, it just stops. This means that the algorithm could go back to your content once you start posting more frequently on the platform.

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Scroll-stopping or the basis of the TikTok algorithm ‍

At a time when everything has to go quickly, the Scroll stop is to stop letting your feed scroll. Content that catches the eye encourages your visitors to scroll stop. That is the goal to be reached!

The biggest challenge for a content creator is to make an impression from the first three seconds of viewing. For Better tame the TikTok algorithmis to use the power of storytelling, to create a clear promise from the start of the video. We can bet on an educational video, a video with suspense (we are waiting for the fall!) or that promotes an emotion. This last idea brings emotion and therefore a rewatch and even a sharing. Everyday scenes are also easily sent to people around them. In short, you have to be the most interesting!

The importance of the TikTok algorithm is revealing when you know that 90% video views come directly from the page For You. Time plays a major role, but there is no point in releasing feature films on mobile because you must above all get to the point: 15 seconds can on average be enough to hold the attention of the public.

👑 TikTok expert advice: To become the real master of TikTok, keep the viewer on your video.

TikTok is an analysis machine thanks to its algorithm. With few resources, you can be seen by the whole world. Undoubtedly, the social network matrix will improve and evolve, but the advantage with this type of social network is that anyone can do it and broadcast effectively. Be familiar with these criteria and TikTok will open the door to a new community for you.