TikTok monetization: 5 ways to make money

After crossing the Cape billions of monthly active users, There is no doubt that the TikTok application seduces a large audience thanks to its short and entertaining videos.

Originally created to allow people to communicate and express their creativity, TikTok has gradually become a real work tool for many users, content creators and businesses alike.

This rise in popularity means that the platform is full of opportunities for your business and for monetize your account, and there are many creators who are really successful on the platform and who manage to Make money on TikTok.

Today, thanks to the program TikTok Creator Next you can earn money thanks to a video on TikTok but not only. There are other ways on the social network to monetize your content, via a challenge or a collaboration with your favorite brand for example.

If that's your goal, here are the top 5 ways to make money with TikTok:

Collect tips or donations

The gifts

Video and live gifts allow earn money on TikTok via the “reactions” of viewers. When a user enjoys video or Live content, they can react to it by sending a virtual gift. These gifts are purchased using the stock of coins (or coins) that the user has on their TikTok account, and these coins themselves are purchased in batches using real money.

Tipping on TikTok

Beyond gifts, TikTok has recently allowed its users to tip influencers with more than 100,000 followers. Unlike gifts, tips are not sent in response to published content.

It's just a matter of'An amount of money that a user sends to their TikTok influencer favorite, via tip platforms. Tipeee, Ko-fi and Buy Me a Coffee can in fact be connected to your TikTok account and function as a tip pot.

Collaborate with your favorite brands

To make money on TikTok, users can also collaborate with brands. Product placements have been part of the influence world for several years now and have also become democratized on the platform.

Anyone with a TikTok account with a certain number of followers can monetize its audience. The creator will then be paid by brands to promote their products or services.

There is no no really minimum audience, since it depends a lot on the niche, and the type of content produced by the TikTok creator. But the number of subscribers will necessarily impact the amount of remuneration. The larger the audience, the more expensive the collaboration will be.

To be contacted by brands, you can join the TikTok creator marketplace. The latter makes it easier for brands to find you when they are looking for profiles in their niche. In fact, they have access to detailed data and analyses on your TikTok account, your performance on the platform, your content and your audience.

With regard to remuneration, companies can offer you free products or pay you according to Number of views your TikTok will get.

Access the creative fund

Until now, the TikTok creator fund was not really popular. In reality, The calculation of the remuneration paid to creatorss was considered largely inadequate.

For good reason, a creator touched between 10 and 20 euros for a million views eOn average. It was therefore not possible to earn a real income from your activity on TikTok.

However, recently, TikTok launched a beta version of a brand new background intended for the creators of the application. This one now only applies to videos that are longer than one minute.

The remuneration is now one euro per thousand views. But not all views are counted. Watch length, engagement with the video, and compliance with community rules also play a role in calculating the algorithm. The country in which the people who watched the video are located also affects the final amount.

In short, for a video with one million views, creators can reach between 500 and 1,000 euros approximately.

So this is a pretty impressive increase in remuneration for creators. She opens noNew possibilities for influencers on TikTok, and also encourages them to produce longer content.

This remuneration is also an opportunity for content creators to become professional. They are in fact encouraged to increase the duration and quality of their TikTok videos thanks to the funds that this type of content unlocks.

To note: You must have 10,000 followers on your account and 100,000 views in the last 30 days to access the beta version of this new TikTok program. To achieve this goal, we strongly invite you to read our article to gain followers on TikTok 😉

Participate in TikTok challenges

The start-up Qeels highlights the participation in challenges on TikTok.

This platform offers a new monetization for content creators.

To do this, simply choose a challenge and make a creative video, while respecting the imposed instructions. The creators who accumulate the most views and likes earn money, in proportion to their place in a ranking. It is therefore not necessary to have followers on TikTok, anyone can participate in the challenge and try to earn money via TikTok!

Sell your products with the shopping functions

The TikTok application and the e-commerce platform Shopify have established a partnership. The latter gives access to very useful features to boost your marketing campaigns on the social network.

In particular, it aims to simplify the creation and monitoring of ads on the social network. Not to mention that you can also tag products in your videos.

TikTok is increasingly developing in this direction, to allow brands to sell their products as easily as possible directly from the platform. For businesses, it is in particular possible to:Encourage users to produce content around their products This is what we call UGC content (or User Generated Content).

TikTok: a new monetization opportunity

So the ways to make money on TikTok are more and more diverse. The platform is creating more and more opportunities for accounts that produce quality content and that unite an audience.

This allows many creators to make a living from their work and to create more and more quality content with peace of mind. For businesses, it is also an opportunity to generate income linked to the visibility they are able to generate on the application.

To conclude, TikTok is a platform that is becoming more and more attractive, for both users and content creators And brands.