Fast food goes fiesta.
An creative TikTok campaign for a limited edition sandwich, powered by Sleeq.
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THE CONTEXT
Subway partnered with Sleeq to bring its new limited-edition El Trio Mexicano sandwich to life on TikTok and Meta. After several successful collaborations, the goal was clear: design native, entertaining, and Gen Z–oriented content to spark awareness and drive trial during the summer launch.
THE BREAKDOWN
The Challenge
Subway’s TikTok account had grown, but the brand needed to move beyond classic product promos and tap into content that felt authentic to Gen Z. The objective: promote a limited-time product at national scale, without losing the cultural resonance that TikTok requires.
The Strategy
Sleeq developed 3 creative assets for TikTok and Meta, blending humor, storytelling, and bold visuals. The creative direction: keep it authentic yet polished, inspired by TikTok creators’ codes, but elevated with brand-driven art direction. The content captured the festive, playful energy of El Trio Mexicano while remaining snackable, fast, and platform-native.
The Solution
3 custom TikTok & Meta videos promoting El Trio Mexicano. A creative line mixing authentic TikTok storytelling with brand DA polish. Content adapted for both organic reach and paid amplification. Integration of Gen Z humor and cultural codes for maximum impact
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WHAT THEY SAY
“With Sleeq, we don’t just promote products — we create campaigns that resonate with Gen Z.”
Marketing Team, Subway France
WHAT THEY SAY
Strategic influence meets branded storytelling
Sleeq handled the full scope of creative, from strategy to execution:
Creative direction and production of 3 TikTok & Meta assets
Authentic storytelling inspired by Gen Z creator codes
Bold art direction to elevate brand image beyond classic promos
Seamless adaptation for both organic reach and paid amplification
Campaign performance tracking and optimization throughout the launch
THE NUMBERS
Massive cultural reach & real-world conversions
52M
Total views across TikTok & Meta
+15K
New followers on TikTok
3
Creative assets produced
USER IMPACT
Their audience said it all.
When the collab dropped, the comment section exploded.
OUR WORK
From iconic brands to viral moments.
Every campaign we craft starts with cultural insight and ends with performance. Rooted in social media and influence, our ideas are built to live where attention lives, and to turn into lasting impact.
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