CGR Cinemas takes fans on a journey to Pandora
Turning a movie release into an immersive destination experience. An immersive 360° campaign imagined by Sleeq for the theatrical release of Avatar: Fire and Ashes
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THE CONTEXT
On December 17, 2025, Avatar: Fire and Ashes hit theaters worldwide. For CGR Cinemas, the objective was clear: drive attendance and make CGR the must-go destination to experience the film. Beyond awareness, the campaign aimed to convert anticipation into real-world visits by turning the movie release into a compelling, immersive reason to choose CGR Cinemas.
THE BREAKDOWN
The Challenge
For the release of Avatar: Fire and Ashes, CGR Cinemas didn’t need to create desire for the film, that already existed. The real challenge was different: how to extend the Avatar experience beyond the screen and make CGR Cinemas the gateway to Pandora.
The Strategy
Pandora already lives in the collective imagination as a place people want to visit. So instead of promoting a movie release, Sleeq built the campaign around a simple idea: What if going to CGR Cinemas felt like traveling to Pandora? This insight became the foundation of the entire activation, positioning CGR Cinemas not as a venue, but as the departure point of the journey.
The Solution
“CGR Cinemas takes you to Pandora.” A campaign designed as a seamless extension of the Avatar universe, using the codes of travel, exploration, and immersion to elevate the cinema experience.
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WHAT THEY SAY
“The campaign went far beyond promotion. It created real desire to experience Avatar in our theaters.”
Marketing Team, CGR Cinéma
WHAT THEY SAY
Strategic influence meets branded storytelling
Sleeq handled the full scope of creative, from strategy to execution:
THE NUMBERS
Massive cultural reach & real-world conversions
11M
Online views
50K
Reactions
11
Influencers activated
+5000
Givaway participants
USER IMPACT
Their audience said it all.
When the collab dropped, the comment section exploded.
OUR WORK
From iconic brands to viral moments.
Every campaign we craft starts with cultural insight and ends with performance. Rooted in social media and influence, our ideas are built to live where attention lives, and to turn into lasting impact.
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