Entertainment first, acquisition as the outcome.
Sleeq brings Fruitz and Océane Amsler together for an original Twitch live format.
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THE CONTEXT
Fruitz partnered with Sleeq to reinvent influencer marketing through entertainment-first content. The goal: boost female acquisition around Valentine’s Day by building a bespoke live talk show hosted by Océane Amsler, one of France’s rising creators.
THE BREAKDOWN
The Challenge
Classic product placements no longer cut through. For Fruitz, the challenge was clear: find a way to engage a new female audience with a concept that would feel authentic, fun, and community-driven — not just another ad.
The Strategy
Sleeq designed an entertainment-first format: Docteur Love. A playful talk show where Océane listened to her community’s craziest love stories, gave “diagnoses,” and resolved dilemmas live. The idea: create a viral, cross-platform experience that would feel native to Twitch, while fueling performance across YouTube and Instagram.
The Solution
A 2-hour Twitch live show custom-produced for Fruitz, hosted by Océane Amsler, engaging directly with her community. A contest mechanic encouraging users to discover Fruitz and participate actively. A multi-platform rollout: full replay on YouTube and highlight Reels on Instagram, adapting the format to each audience.
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WHAT THEY SAY
“This campaign proves that influencer marketing can move beyond product placement — and become true entertainment.”
Head of Marketing, Fruitz
WHAT THEY SAY
Strategic influence meets branded storytelling
Sleeq handled the full scope of creative, from strategy to execution:
Custom live talk show format (*Docteur Love*) tailored to Fruitz’s brand voice
2-hour Twitch show streamed live in front of +80k viewers
Full replay on YouTube generating +800k views
Instagram Reels repackaged highlights, reaching +800k views
Integrated acquisition mechanic to convert audience into Fruitz users
THE NUMBERS
Massive cultural reach & real-world conversions
+80K
Twitch live viewers
1,4M
YouTube views
+800K
Instagram Reels views
3 platforms
Covered with tailored formats
8,9%
Engagement rate
+97%
Positive sentiment in comments
USER IMPACT
Their audience said it all.
When the collab dropped, the comment section exploded.
OUR WORK
From iconic brands to viral moments.
Every campaign we craft starts with cultural insight and ends with performance. Rooted in social media and influence, our ideas are built to live where attention lives, and to turn into lasting impact.
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