Train for the impossible. Inspire a whole generation.
A cultural partnership between Fitness Park and top French creator Inoxtag, powered by Sleeq.
.png)
THE CONTEXT
Fitness Park partnered with Sleeq to reinvent its image for a new generation. Together, we built a creator-first strategy that turned fitness into a lifestyle moment not just a product to sell.
THE BREAKDOWN
The Challenge
In a hyper-competitive industry, how do you make a gym brand resonate with Gen Z? Fitness Park wanted to move beyond traditional performance marketing and build cultural relevance. The goal: launch an always-on influence strategy to win attention, recruit new audiences, and embody a lifestyle that speaks to the next generation.
The Strategy
In a hyper-competitive industry, how do you make a gym brand resonate with Gen Z? Fitness Park wanted to move beyond traditional performance marketing and build cultural relevance. The goal: launch an always-on influence strategy to win attention, recruit new audiences, and embody a lifestyle that speaks to the next generation.
The Solution
In a hyper-competitive industry, how do you make a gym brand resonate with Gen Z? Fitness Park wanted to move beyond traditional performance marketing and build cultural relevance. The goal: launch an always-on influence strategy to win attention, recruit new audiences, and embody a lifestyle that speaks to the next generation.
WHAT THEY SAY
“This is the kind of partnership that builds a legacy.”
Digital Lead, Fitness Park
WHAT THEY SAY
Strategic influence meets branded storytelling
Sleeq handled the full scope of creative, from strategy to execution:
3-part YouTube series: Training, FAQ, and Documentary
4+ Instagram stories and a giveaway
Exclusive photo shoot in Paris studio
1 Twitter post and IRL moment at the film premiere
Promo codes and real-world activation in Fitness Park gyms
THE NUMBERS
Massive cultural reach & real-world conversions
55M
Total impressions
40M
Views on YouTube
13.48%
TikTok engagement rate
+1000
New memberships
+200k€
Revenue generated
Award
Grand Prix Stratégies de l’influence 2024
USER IMPACT
Their audience said it all.
When the collab dropped, the comment section exploded.
Comments across all platforms in <48h
“I signed up at Fitness Park the same day lol.”
@maxfittt – TikTok
“Inox doing brand deals RIGHT.”
@anaisglowup – Instagram
“Finally an ad that doesn’t feel like one 👏”
@julesprod – YouTube Shorts
“Whoever did this campaign deserves a raise.”
@clairecardio – TikTok
“The BEST influencer collab I’ve seen this year. 🔥”
@marcoplatform – Twitter/X
“This is the content we need more of!”
@melvintraining – TikTok
Positive sentiment in comment sections
“I signed up at Fitness Park the same day lol.”
@maxfittt – TikTok
“Inox doing brand deals RIGHT.”
@anaisglowup – Instagram
“Finally an ad that doesn’t feel like one 👏”
@julesprod – YouTube Shorts
“Whoever did this campaign deserves a raise.”
@clairecardio – TikTok
“The BEST influencer collab I’ve seen this year. 🔥”
@marcoplatform – Twitter/X
“This is the content we need more of!”
@melvintraining – TikTok
Organic views without paid boost
“I signed up at Fitness Park the same day lol.”
@maxfittt – TikTok
“Inox doing brand deals RIGHT.”
@anaisglowup – Instagram
“Finally an ad that doesn’t feel like one 👏”
@julesprod – YouTube Shorts
“Whoever did this campaign deserves a raise.”
@clairecardio – TikTok
“The BEST influencer collab I’ve seen this year. 🔥”
@marcoplatform – Twitter/X
“This is the content we need more of!”
@melvintraining – TikTok
OUR WORK
From iconic brands to viral moments.
Every campaign we craft starts with cultural insight and ends with performance. Rooted in social media and influence, our ideas are built to live where attention lives, and to turn into lasting impact.
.png)
.png)
.png)
.png)
.avif)
