25 Years, One Icon: The Fendi Baguette on TikTok
Fendi’s Baguette, reimagined for a new generation — with Sleeq.
.png)
THE CONTEXT
For the 25th anniversary of its legendary Baguette bag, Fendi wanted to celebrate a true fashion milestone and reconnect with a new generation of luxury lovers on TikTok. The goal: drive awareness among Gen Z and young millennials, with a message of style, friendship, and timeless elegance.
THE BREAKDOWN
The Challenge
Bringing one of the world’s most iconic luxury items to TikTok isn’t obvious. Luxury storytelling must preserve prestige and aspiration, while fitting the codes of Gen Z platforms. The risk: feeling too forced, too scripted, or disconnected from the influencers’ usual style.
The Strategy
Sleeq partnered with three of France’s most followed lifestyle and fashion influencers — Cassandra Cano, Mayadorable, and Sundy Jules. Together, we created a creative activation blending Fendi heritage with Gen Z expression, through friendship, style, and a branded choreography inspired by the Baguette’s celebratory campaign.
The Solution
3 TikTok-native videos produced with mega-influencers, content blending Fendi fashion styling with creators’ personal touch, duo videos around friendship & lifestyle moments (Maya x Jules, Cassandra x her brother), visual storytelling mixing high-fashion looks with natural, relatable settings (beach, living room, everyday life) A strong emphasis on visibility and shareability, leveraging a campaign soundtrack
.png)
WHAT THEY SAY
WHAT THEY SAY
Strategic influence meets branded storytelling
Sleeq handled the full scope of creative, from strategy to execution:
THE NUMBERS
Massive cultural reach & real-world conversions
37M
TikTok impressions
9%
Engagement rate
94%
Positive sentiment in comments
USER IMPACT
Their audience said it all.
When the collab dropped, the comment section exploded.
OUR WORK
From iconic brands to viral moments.
Every campaign we craft starts with cultural insight and ends with performance. Rooted in social media and influence, our ideas are built to live where attention lives, and to turn into lasting impact.
.png)
.png)
.png)
.avif)
