The 30 TikTok numbers and stats you need to know for 2023

If there is a social network that has been able to capture the zeitgeist and Establishing itself as a generational phenomenon In recent years, it's the TikTok app.

Originally launched by ByteDance, a company based in China, the video sharing application opened to the world in 2017. It merges with Musical.ly a year later, for $1 billion, as an application separate from Douyin.

At its launch, TikTok videos were mainly lypsincs (a kind of karaoke that involves synchronizing the movement of your lips to the lyrics of a song) and dance challenges. But quickly, the contents have diversified to include cooking recipes, makeup tips, or clothing fittings. But regardless of the subject, the format remains the same: short videos of up to fifteen seconds.

As in its beginnings, the application TikTok is still very popular among millennials and millennials. Even today, they represent 40% of its users. However, adults are not excluded from the platform, quite the opposite. For example, millennials represent nearly 1 user out of 3.

With such a diversity of content and such a large panel of users, no wonder TikTok is the most downloaded application. A good reason not to miss the TikTok train, and to create an account for your brand.

But before you get started, maybe you want to know more about TikTok. To help you align your marketing strategy with current social media trends, and get a head start on your competitors, here are the TikTok stats you need to know and use in 2023!

Feel free to download our guide for a complete summary of all TikTok statistics.

TikTok growth stats

1. 3.5 billion app downloads

TikTok has become the most downloaded application in the world.

The platform has exceeded 3.5 billion downloads. It is the fifth application (and the only one not belonging to the Meta group) to reach this milestone. Since 2018, no other application has managed to exceed the number of TikTok downloads.

2. The application is present in 155 countries and available in 75 languages

Despite threats of bans, especially in the United States, TikTok is a deeply international social network. Its development accelerated in 2020, in the midst of a pandemic. In 2022, pOver 50 countries have been added to the TikTok services map. 

3. TikTok is the fastest-growing company in 2022

In its annual report, Brand Finance announced that TikTok was the fastest-growing company in the world. The value of the application has increased by 215% this year. EIt is now worth $59.0 billion (compared to $18.7 billion in 2021).

4. TikTok has over 1 billion monthly active users

On September 27, TikTok announced that it had reached 1 billion active users monthly around the world during the summer of 2022.

For the social network, this statistic represents a jump of 45% since July 2020. The application is therefore in the ranking of the most used social networks in the world and reaches 7th place ahead of Twitter, Snapchat, LinkedIn or even Pinterest.

5. 9 million monthly active users in France

In 2022, TikTok was used by 22 million French people. Every day, nearly 9 million users connect to the application in France.

6. TikTok audience statistics around the world

You are considering Communicate on TikTok ? Before Start creating content, it is important to fully understand who you are talking to. Amongst TikTok numbers you need to know in order to properly identify your audience, it should be mentioned that:

• 40% are men and 60% women;
• 87% of the audience on TikTok is between 18 and 44 years old;
• 42% are between 18 and 24 years of age;
• 31% are between 26 and 34 years of age;
• And 14% are between 35 and 44 years old:

7. TikTok audience in France

In France, we find globally the same numbers:

French users are composed of:

• 44% of men and 56% of women
• 67% of the audience on TikTok in France is between 18 and 44 years old;
• 37% aged between 18 and 25;
• 20% aged between 26 and 34;
• 10% aged between 35 and 44.

TikTok usage statistics

Now let's move on to TikTok statistics that can allow us to deciphering how its users use it and their behavior on the application.

8. The number of hours that users spend on the application

TikTok is known for its tremendous retention and engagement rate. On average, they pass 95 minutes per day on the app (more than one hour and a half) and 26 hours per month (more than one day).

9. The number of times users access the application

90% of TikTok users log into the app every day. So in total, these are 9 out of 10 users who open TikTok at least once a day

10. The number of TikTok users who post at least one video

A recent study shows that 83% of all TikTok users have posted their own video content at least once since they signed up. This TikTok statistic shows that the vast majority of its users enjoy consuming as much as creating content on the social network.

11. The number of videos created and published on TikTok in France

More than 64 million TikTok videos are created and published every month in France.

12. The percentage of TikTok users who try something new after seeing it on the platform

TikTok is a trendsetter. Viral content on the platform has the ability to encourage users to take action. A recent study commissioned by the social network showed that 43% of its users will go somewhere or try something new after seeing it in a TikTok video.

For businesses, this means that sharing content on TikTok about their products or services can be a great way to a driver of conversions, and therefore of growth.

TikTok marketing statistics

You are consideringUse TikTok as a communication channel and marketing tool? Here are the TikTok numbers you need to know for optimize your strategy.

13. 71% of people admit that the biggest trends start on TikTok.

14. 40% of Gen Z users prefer using Instagram and TikTok as a search engine over Google.

(According to internal data shared by Google)

TikTok SEO is therefore a great opportunity to seize on the network, accumulating several tens of millions of searches per day.

15. Brand engagement rates on TikTok far surpass those of other platforms.

In 2021, the average engagement rate for brand posts on TikTok was 5.6%, which is 6 times more than Instagram (0.83%).

16. In-app spending for the first quarter of 2022 was 840 million dollars.

They surpass all mobile applications and games to date.

17. 68% of TikTok users They better remember a brand that released a video with a song they like.

18. 70% of French businesses present on TikTok claim that the platform has allowed them to expand their customer base.

19. 49% of users say TikTok had them helped to make purchasing decisions.

20. 72% of users find inspirational ads on the platform.

21. An Ipsos study revealed that TikTok users were 50% more interested in brands' LIVE content than users of other social networks.

Beyond their initial interest, 1 out of 3 TikTok LIVE users designate TikTok as the essential platform for interacting with brands.

22. Collaborating with TikTok creators can Increase the memory of your ads by 27%

Statistics related to TikTok influencers

Unsurprisingly, influencer marketing is one of the most profitable strategies for breaking into TikTok. If your business plans to collaborate with content creators, be aware that:

23. Data from the platform shows that influencers have an engagement rate of nearly 18%.

The engagement rate of micro-influencers (content creators with less than 15K subscribers) is also higher than that of macro-influencers.

24. The world's first TikToker, Khaby Lame, accounting 153 million followers

25. Nearly 50% of creators of the platform are young adults between 18 and 25 years

26. 45% of marketers Use TikTok for influencer marketing

27. The top 5 best paid influencers On TikTok is:

1. Charli d'Amelio — $17.5 million
2. Dixie d'Amelio — $10 million
3. Addison Rae — $8.5 million
4. Bella Poarch — 5 million dollars
5. Josh Richards — $5 million

28. The top 5 most followed brands on TikTok:

1. PSG: +36 million followers.
2. Netflix: +32 million followers
3. ESPN: +31 million followers
4. Real Madrid: +24 million followers
5. Guinness World Records: +22 million followers

29. Between January and July 2022, influencer video content accounted for 91% views on the application.

30. The most liked video on TikTok is M to the B by @bellapoarch with 54 million likes.

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We hope that this data has helped you better understand the platform's audience and the expectations of its users, in particular with regard to brands. Do not hesitate to consult our other Resources to be a hit on TikTok and to use our services if you need help launching your first TikTok campaigns or collaborating with the right influencers!