How do you use the TikTok x Shopify integration in your ads?

E-commerce has known huge growth during the pandemic, just like TikTok!

Recognizing the challenges that social marketing represents for brands, TikTok has therefore multiplied the tools to help them convert their audience on the platform into new customers. And one of the most effective levers at your disposal is the possibility of sell directly in the app, thanks to the TikTok x Shopify integration!

So in this article, we are going to present you in more detail this partnership between the social network and the famous e-commerce platform. Above all, you will discover how to make the most of this integration in your ads on TikTok to boost your sales.

Integrating Shopify into your TikTok ads

At the end of October 2020, Shopify announced its partnership with TikTok For Business. The collaboration between the platform that allows you to create e-commerce sites and the social network first took the form of a TikTok channel on the Shopify App Store, the main tool used by businesses to publish their content on TikTok.

But the TikTok Shopify integration goes much further. For the first time, TikTok users can buy a product directly from the application. From the discovery of your product to its purchase: everything takes place without ever leaving the social network!

It is a real revolution, which allows make the buying journey of your future customers as intuitive as possible. Indeed, consumers are increasingly interested in the in-app shopping experience, which is already offered by Instagram or Facebook. It was therefore logical for the Chinese platform to take the plunge too, especially since it has become the preferred research tool of Generation Z and has a huge impact on their buying decisions.

This partnership makes their experience more fluid and therefore facilitates the conversion of your audience on the social network into customers of your brand. It is now even possible toinstall TikTok Pixel on your Shopify store and to track the performance of your TikTok Ads campaigns directly on your site.

How does TikTok integrate with Shopify?

TikTok isn't just making life easier for consumers. The platform also makes the integration of your Shopify store to your TikTok account as simple as possible.

For launch your online store on TikTok, all you have to do is follow these few steps.

1. Create a TikTok for Business account

To turn your profile into a mini-store where TikTok users can easily find and buy your products from, you must first use a TikTok for Business account

Switching to a business account offers traders numerous advantages that traditional users do not have. For example, you will have access to more detailed analyses of your performance on the social network, but also the possibility of adding a link to your e-commerce site in the bio of your profile.

The option to upgrade to a business account is in the menu at the top right of your profile page. Go to parameter and click on the tab”manage the account“.

2. Install the TikTok channel on your Shopify store

Then you have to search TikTok on the Shopify platform. You will then be able to add the application and install the TikTok channel.

Once that's done, TikTok will appear in your Shopify admin dashboard (left). From this dashboard, you will be able to link your TikTok for Business account to your Shopify store.

3. Complete the TikTok Shopify installation

Once you successfully connect your account, a TikTok Business dashboard will appear. That's where you'll find all the options to manage your account, Complete the integration and install the TikTok channel on your store.

For example, you can choose your TikTok data sharing level, that is, how your data will be collected and shared between your online store and your account.

At this point, you can also install the Shopify Pixel to track the performance of your ads on TikTok Also, consider adding your payment method, which will then be managed directly in Shopify or TikTok Ads Manager.

The final step is then to set up your marketing catalog. This will allow you to sync your Shopify products to your TikTok account and use specific advertising formats such as Collection Ads.

And that's it, it's over! Your TikTok community can now buy your products directly on the app.

How do you advertise your Shopify store on TikTok?

TikTok data shows that'One user out of 4 Do some research or buy a product after discovering it in a video on the platform. It is therefore undeniable that creating TikTok content and promoting your products on the application is a very effective way to boost your sales. The TikTok Shopify integration goes further by making the experience even easier and more enjoyable for consumers.

But TikTok is also an increasingly saturated network, where brands compete fiercely for users' attention and loyalty. If you want to promote your store on the application, you will therefore have to put in place an adapted strategy.

Understanding your audience

The most active community on TikTok is Generation Z, who are much more wary of brand discourse and traditional ads than their predecessors. She is looking for more authentic content. and the validation of peers (other users or influencers) before trusting a company or taking an interest in a product.

Take this into account in the design of your advertising campaigns. And collaborate as much as possible with the users of the platform (via UGC) or influencers to create native content that your prospects are used to, and that they like to consume.

Focus on Live Shopping

Since the first Live Shopping event organized on TikTok in December 2021, this format (which is often nicknamed teleshopping 2.0) is the one that generates the greatest return on investment. The famous American brand Walmart, for example, declares that Live Shopping allowed it to:Increase by 25% his number of followers on TikTok.

For sellers using TikTok Shopping, it is possible to promote their Live Shopping events. thanks to LIVE Shopping Ads. This way you attract more users to your lives. And thanks to the collaboration of these two platforms, participants will be able to buy your items directly without leaving the application!

Use product tags

Product tags are one of the coolest options in the TikTok Shopify integration. They allow brands to cCreate a direct link to the products shown in a video so that users can find them more easily.

For example, if you promote a new item in your TikTok Ads and include a tag, the user will just have to click on it and then be automatically redirected to your Shopify store where he can finalize his transaction.

Moreover, you are not limited in the use of your tags to your TikTok Ads campaigns. En integrating them into your native content, you turn any of your TikTok videos into a potential commercial!

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The TikTok and Shopify partnership: an opportunity for brands

This new integration is a huge opportunity to streamline the TikTok user experience. The application is no longer only used to discover new brands, it also allows users to make purchases in a smooth and secure manner. This simply means for a brand theincrease in sales of its products.

But to make the most of this new window of opportunity, brands need to know how to promote their communication, at the risk of not closing any sales!

Fortunately, we are here to help you and take advantage of this opportunity, by creating a sustainable marketing strategy in order to achieve goals that match your ambitions.