Why use a TikTok agency for your brand?

In only 6 years of existence, the application TikTok has managed to attract an ever increasing number of users. In 2021, it was the most downloaded application in the world and it is also the one with the highest retention rate.

Generation Z popularized the TikTok app very quickly. But today, it has become a multi-generational platform, where everyone, regardless of age, can find their place and content that they like. As proof, TikTok has more than one billion monthly active users including 87% are aged between 18 and 44.

However, few brands have yet grasped the potential of this social network.. Or at least, few businesses have yet taken the plunge to launch on TikTok, create an account or invest in content creation.

Why? Because they often face the same problems: how to appropriate the platform's codes? How do you reach your target audience? Can my brand be of interest to the TikTok community and how can I build long-term loyalty? So many questions that can hold you back and make you outperformed by your competitors on the social network.

In 2023, it is The moment or never To take the bull by the horns and to position yourself. If you want your brand to succeed on the platform by avoiding several months of trial and error, the easiest way is to get support from an expert agency on TikTok.

In this article, we are going to go back to advantages of using a TikTok agency and how to choose the right partner for your brand. 👇

What is a TikTok agency?

At the end of 2020, several communication agencies proposed a new support offer to their advertisers on the social network TikTok. Their objective was to help them draw on their creativity and develop their activities on the platform, which had been extremely popular with users since the start of lockdown.

Since 2022, several agencies specialized on TikTok have emerged, to support brands to sGet started on TikTok in a more global way. In particular, they offer to help them launch influence campaigns, generate UGC (User Generated Content), optimize advertising campaigns, take charge of their community management...

The TikTok company then decided to form a small circle of the best TikTok agencies. These hand-picked partners have been certified to help marketers find the right people to talk to.

Businesses that want to develop their activities on TikTok have a real advantage in collaborate with this type of TikTok agency. Indeed, this certification implies a listing of the agency on the official TikTok website. You will also be able to benefit fromprivileged access to advertising formats in beta version, as well as to the latest innovations and a much closer collaboration with the platform.

How can a TikTok agency support you?

Before starting your collaboration with a TikTok agency, it is important to fully understand the services that the latter can offer you. Indeed, it generally has several types of expertise that will strengthen your presence on the application and help you achieve your goals.

What marketing services does a TikTok agency offer?

A TikTok agency generally offers services that can be divided into two categories:

• Strategy and creation;
• Execution and amplification.

TikTok strategy and content creation

First of all, a TikTok agency can help your brand create a relevant 360 strategy for the application. For example, it will define your target audience and the goals you need to achieve. But it will also be able to analyze your competitors and the type of content that generates the most engagement with your audience, etc.

Your future TikTok agency can also support you in the creation of your content, whether in the studio, on your company premises, or by overseeing your future collaborations with TikTok influencers.

Executing and amplifying your TikTok Ads

Collaborating with a TikTok agency can also help your brand execute and optimize its advertising campaigns on the platform.

Not only will your partner help you create the content for your TikTok Ads. But he will also be responsible for defining his objective, targeting his audience and Start A/B tests for you to get the best possible results.

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The 5 advantages of using a TikTok agency

Now that you have a better understanding of the services offered by an expert agency on the social network, you certainly have a better idea of the benefits it can bring to your brand.

Here it is 5 concrete advantages that you can get out of your collaboration.

1. Save time with a team of specialists at your disposal

Whether or not you have a team dedicated to your social media marketing strategy, launch an account on a new platform always requires a lot of time, and you need to test several types of content to find the one that resonates best with your target audience.

Working with a TikTok agency allows you to delegate all of these tasks to a team of experts. You therefore not only save precious time, but avoid wasting it by fumbling around on an application whose codes you do not yet know and its users.

2. Benefit from expertise in content creation

Content creation on TikTok responds to very different codes of those on other social networks. Whether it's the format of your videos, the tone you're going to use, or the trends to follow... You have to respect certain rules if you want to gain visibility and federate a community.

A TikTok agency will help you adopt the highly standardized TikTok format and to create native content, which users of the platform are already used to. A key element in the success of your future TikTok campaign.

3. Taming the TikTok algorithm

Content creation codes are just the tip of the iceberg! It exists 1001 other rules to respect to get into the good graces of the TikTok algorithm. But the main thing is to fully understand that its objective is for users to stay on the platform as long as possible.

To do this, the algorithm will analyze their preferences and offer them an ultra-personalized content flow. For your videos to land in this “For You” flow, you need good optimization in order to obtain a good review rate, but also completion (i.e. the share of users exposed to your video who watch it to the end). A mission that you can give to a TikTok partner agency.

4. Know the mistakes not to make on your TikTok ads

Brands starting out on TikTok often make the same mistakes when they launch their first ad campaign. The first is to do not use native content for their Ads (and for sharing overly promotional videos). Many will also set a target that is too specific, increasing their CPM and decreasing their performance.

Collaborating with a TikTok agency allows you to avoid making these mistakes and to save a lot of time in optimizing your TikTok Ads campaigns.

5. Take advantage of TikTok's support with a certified TikTok Marketing Partner agency

As already mentioned, a certified agency TikTok Marketing Partner Offers youother exclusive benefits, the assurance of working with a trusted partner who has real expertise on the platform.

By collaborating with an expert partner on the social network, your brand can: access new features before anyone else. To give you an example, Ad Campaigns allow you to choose between 7 different campaign objectives. But if you collaborate with a TikTok Marketing Partner agency, you can unlock other goals, even more suited to your market or target audience.

How to choose your TikTok agency?

If you are a brand that wants to grow on TikTok and set up a solid marketing strategy to generate awareness, conversion or download, we recommend that you Choosing the right TikTok agency.

To be sure to select the partner who will be best able to help you reach your marketing goals On the social network, ask yourself the right questions:

• Does the TikTok agency have the specific expertise you need to take off on the platform (TikTok Ads campaigns, influencer marketing, content creation, etc.)?
• Has she already collaborated with brands in your niche and therefore does she know your market well? Do not hesitate to consult its client portfolio.
• Is his team transparent about its services and prices? The first contact is very important and smooth communication is absolutely essential to facilitate your collaboration.

If you want to take advantage of the huge pool of opportunities that the TikTok application represents, we would be delighted to support you. Do not hesitate to contact us to tell us about your brand and its goals!