5 reasons to launch your brand on TikTok

With its 3 billion downloads worldwide reached in July 2021, it becomes It's hard to miss TikTok.

For comparison, TikTok is the first application (excluding Facebook groups) to reach this number of downloads. And none of the other four applications in the Meta Group (WhatsApp, Messenger, Facebook, and Instagram) reached that figure as quickly. In France alone, the network counts over 22 million active users every month. And worldwide, no less than one billion monthly active visitors scroll on the application.

However, even today, many brands are not convinced of the value of their presence on the platform. Here are 5 reasons that should change your mind if you too find yourself in this category.

5 reasons to create a TikTok account for your brand

1. Your target is active on TikTok

Whatever you think about it and despite the prejudices that still stick to the application, there is a good chance that Your target uses TikTok. And for good reason, the platform exceeded 1.5 billion monthly active users in 2022.

According to TikTok data, the social network has 40% men and 60% women. In 2022, 42% of daily TikTok visitors were in the 18-24 age group, 31% were 25-34, and 14% were over 35.

These TikTok stats surprise you? And yet there is nothing like it to prove to you that your customers and prospects are already present on the application.

And it is not our customers who will tell you the opposite.

‍Levi's has targeted the 15-24 age group to promote its Levi's x Pokémon collection. The 5 activated content creators were invited to shoot a creative video for the campaign. Result? Over 4 million views generated and 15,000 visitors to the site with only 5 videos, in 5 days! ‍

In a completely different way, we supported the restaurants Pokawa to get started on TikTok and to federate a community from scratch. Result? Over 100,000 subscribers in just 1 month and over 5 million cumulative video views. Pokawa is now the 1st restaurant account on TikTok ahead of McDonald's France!

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2. The potential for virality is strong

After exploding in 2020, TikTok has just surpassed YouTube in the number of hours viewed by users.

On average, A user spends 95 minutes a day on TikTok. 😳

By following a few rules and best practices, you can create an engaging community and even break through on TikTok!

If all this seems complicated to you, you can call on Sleeq: we will be able to support and guide you according to your needs. But above all, don't be like many businesses and don't start on TikTok without taking the time to think. In this way you will only get unsatisfactory results and frustration.

You probably get this impression when browsing the application that content creators produce their videos in two clicks.

That is not the case.

You need to spend time on your editorial strategy.

Each video should be designed to attract attention and keep it. To do this, your content must be, at your choice, educational, entertaining, or moving. Unlike other social networks, TikTok is not yet saturated. It is therefore possible to reach tens of thousands of views without spending a cent.

Which brings us to the third reason why your brand should be on TikTok. ‍

3. It's a good time to get started

Your competitors are not yet on TikTok. And if they are there, it is largely possible to catch up with them and do better than them. 💪

Indeed, while it is possible today to create a community of tens of thousands of subscribers on TikTok in a few weeks, it will be much more complicated in 1 or 2 years.

Like YouTube or Instagram, once the network has established itself, the competition to stand out will be fierce. However, unlike other social networks, the distribution of TikTok content does not depend on the people you follow but on The algorithm. It defines what content is relevant for each user, based on the videos they watch. In fact, this is what makes the application so addictive, the algorithm perfectly identifying the tastes and preferences of the user.‍

4. Be present on TikTok to humanize your ‍ brand

Depending on your goals and needs, being on TikTok can allow you to reactivate your audience, generate enthusiasm for your products, redefine your positioning or branding, increase your sales... In any case, create content on TikTok... In any case, create content on TikTok allows a brand to create a strong proximity with its community.

More than Instagram, which values authenticity less, and even more so than YouTube, which is much less spontaneous. But for your brand to be visible on this network, it is essential to create authentic and creative content that will contribute to the TikTok experience.

In the case of a TikTok B2B communication, you can consider showing the inner life of your company by highlighting employees in front of the camera, for example.

Impossible to succeed on the platform with corporate videos viewed and reviewed. To humanize your brand, there is nothing like showing your products in action or through challenges and presenting behind the scenes to give users the feeling of being privileged.

‍ 5. Federate a community ready to buy ‍

The engagement rates of TikTok video creators are much higher than for any other social network. For example, Digimind reveals in a study that the The engagement rate of French influencers on TikTok is 20% higher than the average global engagement rate.‍

In concrete terms, this means that the content is distributed more to your community and that it is more active than on other social networks. By extension, you will therefore have a better chance of promoting your brand and selling your products.

71% of users say they use TikTok to cheer up and be in a good mood. This positive attitude makes them more receptive to promotional messages from brands. In fact, 61% of users think that ads on TikTok would be more authentic, funny, and reliable than on other social networks.

Integrate TikTok into your marketing strategy

Today, integrating TikTok into your strategy is register in the future.

TikTok is an innovative platform with numerous features under development. In particular, live shopping will revolutionize the brand-customer relationship and advertising campaigns perform better than on any other channel.

Don't miss the chance and get started on TikTok with a specialized agency!