Category

Influence
Social Media
Brand Content

Author

Simon Lebrun

Marketing Manager

Summary

{{text}}

Time to play where culture happens ?

Contact us
Back

YouTube Create: The new video editing tool on the app

Meet YouTube Create, the ultimate tool for any content creator. Create and simplify your video montages with this application, a direct competitor to Capcut.

At the exclusive Made by YouTube conference, Google announced three new features innovative, designed to transform the way content creators produce their videos on this iconic platform.

These innovations are mainly aimed at simplifying the process of creating and editing”Shorts“- short, vertical and dynamic videos, directly rival the famous TikTok format. This initiative is specifically aimed at users who aspire to share unique videos and stand out on the platform, a space where quality is synonymous with success. It is particularly beneficial for those who encounter difficulties in their creative process, often due to limited expertise in video editing.

At the heart of this transformation is YouTube Create, along with Dream Screen and other significant additions to YouTube Studio, all amplified by generative artificial intelligence (AI). These tools aim nothing less than to compete with Capcut, developed by ByteDance, the parent company of TikTok.

Focus on these new features and the possibilities they offer to create quality content.

What is YouTube Create?

Nouvel outil YouTube Create

YouTube Create is an application affiliated with the YouTube video sharing platform. It allows you to edit videos in a simple and complete way on your smartphone, whether they areA short in vertical format or a video in long horizontal format.

With this application, content creators can easily edit video, cut video clips, move or reorder them, add royalty-free music, or even generate subtitles. Features designed and refined in collaboration with over 3,000 creators who were actively involved in the design process and meet the needs that are at the heart of content production.

With Create, YouTube seeks to expand the diversity of its content and strengthen its community of creators. The goal is clear: to maintain its position as the world leader in video applications and to face the growing popularity of other social networks, starting with TikTok.

At the moment, the YouTube Create application is available for free in beta on the Play Store for Android users in France, but also in the United States, as well as in Germany, United Kingdom, India, Indonesia, South Korea and Singapore. The iOS version for iPhone is expected to be released in 2024.

What is Dream Screen?

Outil Dream Screen YouTube

In parallel with the arrival of YouTube Create, the publisher also Announced the launch Dream Screen. It is a tool powered by generative AI that should be available before the end of the year for a few hand-picked users, and then in 2024 for all users of the platform.

This experimental feature will allow creators to generate automatically, thanks to a simple prompt, images, videos, or backgrounds for their content Again, the aim is to offer maximum creative freedom to YouTube users and to significantly increase the quality and diversity of content on the app.

During the launch conference, the YouTube teams offered several examples. By simply typing “Dragon flying over New York City” ”, they managed to generate a video representing this surreal scene. No doubt that with such special effects at hand, the platform should continue to increase the 70 billion daily views of its Shorts.

How do you use YouTube Create to improve your YouTube videos?

The idea behind YouTube Create is to make video editing easier, so it's not just another editor, but'An all in one solution. The tool thus brings together a wide range of functionalities to meet all the needs that creators may encounter in their YouTube video.

After downloading and installing the application, users will be able to access the following features:

  • Basic video editing. SOn YouTube Create, you can easily edit your sequences, make cuts, crop your video or even slow down/speed up certain clips.
  • Advanced editing tools. For an even more professional result, you can also use automatically add subtitles, clean up your audio track to remove background noise, or cut the background to make it disappear.
  • The music and audio library. With Create, it will now be possible to access a large selection of royalty-free titles and sound effects. The tool also allows you to synchronize video sequences with music.
  • Visual personalization. Take advantage of a vast library of filters and effects and add color, brightness, but also stickers, GIFs or emojis to your videos.
  • Sharing made easy. Once you have your Shorts ready, YouTube Create allows you to put it online. Here you can resize your videos according to the format you want to share, then publish them directly to your YouTube channel.

Conclusion

Thanks to all these new features, YouTube is positioned as an essential platform for all creators who want to share quality content from their mobile without technical knowledge.

Besides Create and Dream Scream, YouTube also launched new AI-backed features in its YouTube Studio. These will also make it possible to facilitate the creation of content, in particular by taking advantage of the potential of artificial intelligence to search for the best soundtrack or to dub your content into other languages.

To stay ahead of other content creators, he therefore became crucial to stay up to date on new tools and features editing offered by YouTube. Get familiar with the potential of YouTube Create as soon as possible and share Shorts that are even more dynamic and engaging!

BLOG

Insights & Culture

Deep dives into storytelling, production hacks, and cultural trends.

Read more
Social Media
Brand Content

Brand Activation Europe: Strategy, Costs and Execution Guide for 2026

March 11, 2026

Read more
Influence
Social Media
Brand Content

Return on investment of an influencer marketing campaign: how to measure and evaluate it?

March 4, 2026

Read more
Influence
Brand Content
Social Media

The 10 best influence agencies in France in 2026

March 3, 2026

agence-influence-tiktok-sleeqagence-influence-sleeqagence-tiktok-sleeqagence-influence-tiktok-sleeqagence-sleeq-image-equipeagence-influence-tiktok-sleeqagence-influence-tiktok-sleeqagence-influence-tiktok-sleeqagence-influence-tiktok-sleeqagence-influence-tiktok-sleeqagence-influence-tiktok-sleeq