[Podcast]: Creating campaigns on TikTok Ads

Antoine Godfroy, CEO and founder of the Sleeq agency, returns to the podcast “Le Rendez-Vous Marketing”, hosted by Danilo Duchesnes. This episode, rich in information, focuses on the effective use of TikTok Ads as an acquisition lever for brands.

Find out in this episode

Since its inception, advertising on TikTok has been widely viewed in a negative light. However, this perception has changed over the years. Businesses, supported by forward-thinking agencies like Sleeq, have reshaped their strategies, opting for a unique but successful approach.

During this exchange, Antoine reveals the secret of the success of ads on TikTok: an approach that is both educational, fun and sincere. This method has the gift of captivating users, especially those of Generation Z who dominate the platform. It is crucial to understand that content that is too sophisticated or strictly promotional does not excite them. They are looking for originality and authenticity.

Throughout this episode, Antoine Godfroy goes deeper into how businesses can decipher and align themselves with the particularities of TikTok. It addresses a range of essential questions:

• What is the perception of advertising by TikTok users? Is it viewed positively or negatively?
• How do you create effective campaigns on TikTok Ads?
• How to precisely define your target audience on TikTok?
• What content formats stand out on TikTok, given the dominance of video?
• Is it possible to create TikTok ads without integrating user-generated content?
• How does retargeting work on TikTok? Is there a dynamic advertising format similar to Facebook?
• Is TikTok Ads relevant for performance-only businesses?
• How do you reconcile influencer marketing and advertising on TikTok?
• Did TikTok face the same hurdles as Facebook as a result of the iOS 14 update?
• In conclusion, what are, according to Antoine, the real keys to success on TikTok?

To discover this fascinating episode, find the podcast on all listening platforms.

👉 Listen to the episode on: Deezer / Spotify / Apple Podcast

Good listening! 😊