[Podcast]: Communicating on TikTok

Antoine Godfroy, CEO and founder of the Sleeq agency, is the guest of Estelle Ballot on the podcast “The Marketing Podcasts”.

Find out in this episode

In this podcast, we invite you to discover Antoine's journey, from business school student to creator of popular content on TikTok and then to the founder of a rapidly expanding agency, in the space of a few months. Through his experiences, Antoine reveals to you the true nature of the social network, how the algorithm works and how it is beneficial for brands to launch on TikTok.

The episode focuses on the origins of TikTok, how this application became the most downloaded application in the world, and how its users interact with the platform and the content of the #PourToi news feed on a daily basis.

In France and around the world, an authentic audience is emerging and growing over time, offering each creator or brand the opportunity to make a place for themselves on the platform and become a reference in their field of choice.

‍

‍

In 2022, TikTok is not yet a saturated social network. There are still leadership opportunities for brands in some sectors, as the competition is less intense than on a platform like Instagram.

In this podcast, Antoine highlights the importance for a brand to quickly launch on TikTok and to master the basics of the algorithm and its formats. This will allow a brand to evolve in parallel with the social network and its audience, which is constantly growing in maturity.

To find out more, we invite you to listen to the podcast available on all platforms.

👉 Listen to the episode on: Apple Podcasts / Spotify / Deezer / Google Podcasts

Good listening! 😊