The different types of TikTok agencies

TikTok is the social application that has known the strongest growth in recent years. It is now positioned as a new essential communication channel for brands. The platform thus creates a whole new market for communication agencies whose mission is to support them in creating content there.

Of numerous agencies offering services on TikTok have emerged since the end of 2020. It was in fact during this period that TikTok began to develop its TikTok Ads advertising network in France as well as its service. TikTok For Business which publishes best practices on the application. Among these agencies, some specialize in influencer marketing or TikTok Ads campaigns, while others offer more global support...

How to find your way around and identify the best TikTok agency for your brand?

Choosing the right partner for your TikTok operations will mainly depend on your level of maturity and autonomy on the subject. A company with internal project managers capable of managing a social media campaign can simply call on a management agency that will book influencer profiles. Conversely, a brand wishing to delegate creative thinking and project management will rather go to an agency with a more global approach to support on the platform and taking into account the advice part.

So in this article, we are going to introduce you to the different types of agencies operating on TikTok, and how to choose them according to your situation and challenges.

The different TikTok agencies

Influencer agencies

Influencer agencies are agencies that manage influencers, like artists. They thus manage their appearances, their collaborations and allow their careers to develop. This type of agency is paid by taking a 20% to 30% commission on transactions between brands and their influencers.

They often have exclusive contracts. This means that the influencer has signed an exclusivity in their agency and will therefore only be able to pass through it for all his collaborations. If you want to collaborate with this influencer, you are therefore obliged to sign a contract with this agency and pay its commission.

The business model is the same as for a modeling or actor agency for example. These influencer agencies are therefore not not necessarily experts in marketing or content creation on the TikTok platform. They focus more on managing their pool of influencers only on the success of the influence campaigns of the brands they support.

Their main objective is to protect the interests of their influencers (who are their customers). In the event of a disagreement or dispute, they will therefore always side with the content creator.

To conclude, using influence agencies is advisable if your marketing strategy is well defined internally and that you only need relevant TikTok influencer profiles to set it up.

Influencer Marketing Agencies

Influencer Marketing Agencies are expert agencies specialized in launching influence campaigns. This means that they don't manage the careers of influencers. They therefore do not sign influencers in their agency. Their customers are brands that want to set up a marketing campaign based on influence.

The scope of their missions is expanding from advising on campaign strategy to booking influencers, including the design or production of campaign videos. These agencies often operate on Instagram and tend to expand on TikTok.

So they will have a more strategic and technical approach on the best way to support you in your influencer marketing strategy on TikTok.

TikTok Ads Media Agencies

TikTok Ads agencies are more or less general media agencies, which haveA very advanced expertise in the deployment of advertising campaigns on TikTok.

These TikTok Ads agencies sometimes offer to manage the creative part of your Ads campaign, even if this is quite rare. Rather, their expertise consists in launch TikTok Ads campaigns and to optimize them in order to ensure the best possible return on investment.

To avoid making a mistake in choosing a TikTok Ads agency, the best thing is to refer to The list of agencies that are certified TikTok Marketing Partners.

TikTok Marketing Partners certification is a guarantee of quality. In fact, it attests to the agency's ability to launch TikTok Ads campaigns while respecting the platform's advertising recommendations.

Sleeq is one of the first TikTok Ads agencies in France to have received this certification. 🥳

TikTok Creative Agencies

These TikTok Agencies are the ones that have the highest level of expertise on TikTok. They are in fact in a position to make strategic recommendations and to carry out TikTok campaigns as close as possible to the codes of the platform, whether to launch your account, an influence campaign or a TikTok Ads campaign.

The success of a TikTok campaign does not depend only on how you program your TikTok Ads. The creation of native content determines 80% the success of your campaign.

Using a specialized TikTok agency allows you to have advice in setting up your content strategy. Their role is to fully understand the challenges of your brand and to transcribe them in your videos.

Use a TikTok agency An expert on the platform therefore guarantees you to achieve your marketing goals through several solutions: influencer marketing, TikTok Ads and the management of your TikTok account.

How to choose the right TikTok agency?

Now that you know the different types of agencies operating on TikTok, all you have to do is understand how to choose your perfect partner.

In most cases, it is advisable to choose your TikTok agency based on your internal organization, and your level of expertise on the platform.

For example, if you have an influence manager in your teams who manages your influencer marketing operations internally, it is more interesting to work directly with management agencies who will be able to mobilize their talents for your campaigns. Your influence manager will then be able to manage the project management and the overall strategy of your campaign.

If you have creative teams in-house, and need to launch TikTok Ads campaigns, a media agency specialized in advertising of the application will be ideal.

On the other hand, if you prefer that your TikTok marketing strategy be set up by specialists, but also delegate project management and content production, the best thing is to use a creative agency specializing in TikTok.‍

The 10 best TikTok agencies in 2023

To give you a better idea of the TikTok agency you could collaborate with, here it is our top 10 best agencies on TikTok in 2022:

1. Sleeq
2. The Source
3. Sparkle
4. Cosmic
5. Newscreen
6. Wôo
7. SoBang
8. Okcool
9. Neads
10. Verticals

‍ We hope that all of this information will help you to see things more clearly. For Choosing the right TikTok agency, keep in mind that you need to start by defining your project. As you have seen, the expertise that an agency can provide will vary enormously depending on its specialty.

And of course, within a specific category of TikTok agencies, you will have to Choose the one you feel most in tune with. The contact you will have with its teams will allow you to ensure that they will be able to implement your marketing project while remaining true to your brand image and its objectives.

We remain available to discuss if you wish to discover the type of support we could offer you. To receive our strategic recommendations, do not hesitate to contact us!