How to use Keywords Insights for your TikTok SEO strategy?

The TikTok platform recently added a new feature in its Creative Center: Keyword Insight.

This new tool allows advertisers to better target the most effective keywords to boost the visibility of their TikTok ads and reach their goals more effectively.

With Keyword Insight, marketers can easily explore and identify which keywords are most commonly used on the platform, as well as which ones generate the most engagement.

This information will make it possible to better refine the text of the advertising content, as well as the voiceovers, subtitles or video description, in order to increase their return on investment.

In this article, we explain How to use Keyword Insight, optimize the referencing of your ads and gain visibility on the application.

How important are keywords for TikTok SEO?

First of all, SEO on Tiktok is a strategy that consists of optimizing the videos published on the platform so that they appear at the top of the search results and in content suggestions, in order to increase their visibility and interactions.

TikTok SEO provides an opportunity to be known by an audience that is particularly interested in your sector of activity, since they will search for it themselves in the application's search bar.

If you want Learn more about TikTok SEO and how you can reference your videos on the platform, we have written a guide specially dedicated to you, to discover here.

How do I access TikTok Keywords Insights?

Concretely, Keywords Insights is a tool available in your Creative Center. To access it, the first thing you need to do is create a TikTok for Business account.

To access the TikTok Keywords Insights tool, Go to TikTok Creative Center, and start with:

1. Connect to the Creative Center, by clicking on the login button in the top right corner of the page. If you are not connected, you will not be able to not show all information relating to your keywords.
2. Go to the menu and click on the “Inspiration” tab, then on Keywords Insights
3. Start your research ! Filter your search based on your region, industry, purpose, type of keyword you're looking for, and the time period you're interested in. All of the factors you selected will be pre-registered when you log back into Keywords Insights.

You can then sort keyword rankings by clicking on the arrows next to the metrics.

But the most important thing is to click on “Details” next to the information. This will allow you to learn more about the use of keywords and to see examples of ads in which they have been used.

How do I use information from TikTok Keywords Insights?

Now that you know how to access Keywords Insights, we're giving you a few tips on how to use the information you've gathered to improve the performance of your campaigns TikTok.

There is three key points which you need to focus on:

• The popularity ranking: It is he who tells you what are the most popular keywords in your country and for your industry. If you want to increase your reputation and create better quality content, you need to position yourself on keywords with a high search volume;
• The percentage of change : this is the rate of change in the popularity of a keyword over a given period of time. You can study this variation over a period of 7 days, 30 days, or 120 days.
• The CTR : this is the percentage of users who view the ad and click on the link.

The best way to segment your searches

What makes this feature really interesting for brands that use it is its intuitive side on the one hand, but above all its segmentation options.

Indeed, as you become familiar with the tool, you will be able to refine your searches and target the right keywords even more effectively for your TikTok SEO strategy.

In addition to segmenting your searches by country and industry, you can also do it by type of keywords, in the filters that are proposed:

• Sales arguments;
• Pain points;
• Product;
• Target audience;
• Call to action (CTA)

This option therefore allows you to search for keywords depending on how they are used/positioned in the text of the video announcement.

You can also segment your searches based on The objective of your campaign advertising, namely:

• Boosting traffic;
• Generate application downloads;
• Increase conversions;
• Boost the number of views on your videos;
• Increase the reach of your content;
• Generate leads.

And the icing on the cake?

These already highly precise categories also include subcategories that will allow you to go into even more detail.

Keywords Insights therefore allows you to dig into your SEO strategy according to your niche market. For example, for the beauty niche, with natural skincare for oily skin.

How accurate is the data in Keywords Insights?

TikTok states that the metrics shared in Keywords Insights are approximate and therefore do not correspond to the exact performance of the TikTok Ads in question. The application must in fact protect sensitive brand data.

However, it uses its algorithms to keep a precise ranking order and offer your marketing teams a powerful tool to better design and plan your TikTok campaigns.

Thanks to Keywords Insights, you will therefore have a better idea of what works on the platform, and a good base from which to work to optimize your TikTok videos.