[Podcast]: Getting started and going viral on TikTok

Antoine Godfroy, CEO and founder of the Sleeq agency, joins Noémie Kempf in her podcast “The Storyline”. This episode is especially for those who are struggling to seize the opportunities of TikTok. In it, Antoine reveals the secrets of the TikTok algorithm, as well as his recommendations for brands wishing to invest on the platform.

Find out in this episode

When TikTok was launched, many doubted the possibility of gaining a large following or going viral, whether as an individual creator or as a brand. In this episode, Antoine dissects the reasons why businesses have massively adopted TikTok since the beginning of 2022 and what makes this platform so attractive for various sectors. It highlights the nuances between TikTok and other social networks such as Instagram or YouTube, especially in terms of content, audience, challenge, ads, and its format that favors vertical video.

Throughout the show, Antoine delivers his tips on content that is truly valuable, those that will captivate and keep the user's attention on TikTok. It focuses on the quintessence of the content: what impact will it have on its viewer? Because in an environment where competition is tough, poorly adapted content can quickly be overshadowed by the algorithm, which will favor more relevant content. Antoine also looks at the most effective formats on the platform and offers tips for brands to adopt them and, ideally, go viral.

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To discover this fascinating episode, find the podcast on all listening platforms.

👉 Listen to the episode on: Deezer / Spotify / Apple Podcast

Good listening! 😊