[Podcast]: Advertising on TikTok

Antoine Godfroy, CEO and founder of the Sleeq agency, is the guest of Benjamin Turc in the “Grip Cast” podcast.

Find out in this episode

This podcast focuses on TikTok Ads and dissects the various advertising formats available on TikTok.

In France, the launch of TikTok advertising has allowed many brands to establish themselves on the platform. Antoine describes the various options a brand can use to advertise on TikTok, including how TikTok or third-party agencies can assist them with the application.

In this episode, Antoine delivers his best advice for a brand to succeed in its advertising campaign on TikTok, by addressing several points:

• How do I launch an advertising campaign on TikTok?
• What formats are offered to brands by TikTok Ads?
• What are the characteristics of an advertising creation on TikTok?
• What are the best strategies for a VSE/SME wishing to launch an ad on TikTok?
• What budgets should one consider for an ad on TikTok?
• Is advertising on TikTok used to achieve sales and acquisition goals?

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In 2021, TikTok Ads is still in its infancy. Many improvements are to be expected, especially in terms of customizing campaigns, analyzing data and optimizing advertising tools to allow brands to more effectively reach their target and more effectively generate sales or traffic on the platform.

To find out more, we invite you to listen to the podcast available on all platforms.

👉 Listen to the episode on: Ausha / Spotify / youtube

Good listening! 😊